🔥 Quick Intro

If you want your short form videos to look instantly more pro without buying a new camera, this episode is your shortcut to studio quality lighting, tiny rooms that look huge, and even using an AI avatar to keep publishing when you're too busy to film.

👉 Episode in a Nutshell

In this episode, Simone Ferretti breaks down how to build a high impact home studio lighting setup on a realistic budget and in almost any room size. You will learn why a simple 60W key light, softbox and smart background lights can beat an expensive camera, how to choose lenses for depth, and how to pick colours that match your brand. Simone also shares how he grew huge audiences with value first short form video and how he now scales his face with an AI avatar channel that runs without him on camera.

⏰ Timestamps

• 00:00 - Intro: Simone’s short-form success and why lighting beats buying a new camera
• 00:55 - Simple upgrade: affordable key light + softbox close to your face for pro-looking video
• 07:52 - Home studio lighting mini-masterclass: key light position, softbox angle and background lights
• 10:10 - Why Simone tells you to close the curtains and stop relying on natural window light
• 18:41 - Making small rooms look big: lens choice, distance from the background and depth/bokeh
• 23:44 - Styling your background with plants, floor lamps, blackout curtains and set balance
• 26:26 - Colour schemes that match your audience and offer, plus Simone’s critique of Gideon’s studio
• 31:59 - Value-first short-form strategy, daily posting and staying one step ahead of your audience
• 41:10 - Inside Simone’s AI avatar Instagram channel and the workflow behind it
• 43:53 - Growing the AI channel to ~83k followers in 10 months and why niche positioning matters
• 52:55 - Simone’s upcoming AIX “content creation equals money” programme and where to follow him

💡 Key Takeaways

• Great video quality starts with audio and lighting, not with buying another camera.
• A 60W key light at 5600K plus a 50-60 cm softbox, placed just out of frame and slightly above eye level, can transform your home studio.
• Light yourself first, then light the background separately with lamps, pocket lights and practicals to add depth and mood.
• Avoid natural window light for important shoots because it changes constantly and ruins consistency in the edit.
• In tiny rooms, step away from the wall, use wider lenses or fast primes and create blur (bokeh) with a low f-stop.
• Choose a warm or dark colour scheme that matches your audience and product, then balance both sides of the frame for symmetry.
• Short form video growth comes from consistent, daily value: teach what you learned yesterday to the person one step behind you.
• Think in processes: break your expertise into pillars (lighting, audio, background, camera, etc.) and turn each micro step into a short.
• AI avatars remove the recording bottleneck so entrepreneurs can publish at scale while a team or workflow handles scripting and editing.
• Monetisation is fastest when you sell your own products or programmes to the right niche, even with a relatively small but focused audience.

🔗 Resources

• Simone Ferretti on Instagram (@sferro21) | See his main short form channel and lighting examples | https://www.instagram.com/sferro21
• Sferro.ai on Instagram (@sferro.ai) | Simone's AI avatar channel that posts daily AI generated content | https://www.instagram.com/sferro.ai
• Home Studio Blueprint | Simone's flagship course on building a pro level home studio on a budget | https://www.instagram.com/sferro21 (link in bio)
• vubli | Distribute your short form videos everywhere with one workflow | https://vubli.ai