The Y Principle: Building Trust, Growth & Excellence in the Virtual Space
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The Y Principle: Building Trust, Growth & Excellence in the Virtual Space
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In this episode, Candice chats with Yvette Simpson, Founder of The Y Principle and winner of the 2025 AIOP Virtual Business Support Professional of the Year Award.
Yvette shares the story behind The Y Principle, how she built a virtual business founded on clarity, communication, and consistency, and what it takes to deliver exceptional results from anywhere in the world.
We explore:
• How the virtual support landscape has evolved
• The foundations of trust in remote client relationships
• The biggest challenges virtual professionals underestimate
• Advice on pricing, boundaries, and defining your value
• What operational excellence looks like in the virtual space
• The future of the VA/OBM profession as tech and AI evolve
• What’s next for The Y Principle
A must-listen for Virtual Assistants, OBMs, and anyone thinking about building a business in the online support space.
Learn more about Yvette at https://the-y-principle.com and connect with her on LinkedIn here: https://www.linkedin.com/in/yvette-simpson-b9795a4a.