There’s more to automotive than the bay.
A lot of technicians spend their careers seeing pieces of this industry. The repair. The RO. The part. The customer concern. The comeback. The warranty line. The job in front of them.
But automotive is a lot bigger than what we see from inside the shop.
In this episode of The Wrench Turners Podcast, I’m joined by Jacki Lutz, Content Director at the Auto Care Association and host of Auto Care On Air, for a conversation about the bigger world surrounding technicians, service advisors, parts people, shop foremen, and fixed ops leaders.
Jacki brings a perspective that a lot of dealership technicians don’t always get to hear. The aftermarket isn’t just parts. It’s training, education, content, marketing, technology, e-commerce, community, leadership, and opportunity.
We talk about how employee-generated content can help shops build real trust, why personal branding matters more than people think, how simple social media guardrails can give employees freedom instead of fear, and why AI should support the human side of the business instead of replacing it.
We also get into parts e-commerce, the importance of product detail, the difference between franchise and independent marketing, and why professional development matters for anyone who wants to grow beyond the job they’re currently doing.
This episode is for the technician who knows there’s more out there.
It’s for the advisor trying to communicate better.
It’s for the parts person who wants to understand the digital side of the business.
It’s for the foreman, manager, or fixed ops leader trying to build a team that can grow.
Because your career can be bigger than the bay too.
Negative pushes.
Positive pulls.
God Bless.
j.
Follow Jacki
https://www.linkedin.com/in/jackilutz/
Check out Auto Care On Air
https://www.youtube.com/ @autocareorg
Check out Auto Care Association
https://www.linkedin.com/company/autocareorg/
https://www.autocare.org/
⚠️ Disclaimer:
I’m a licensed mechanic. That doesn’t mean I know what I’m doing, whether it’s fixing things or filming things. Do your own due diligence.
Listen to The Wrench Turners Podcast:
Spotify:
https://open.spotify.com/show/1ScwRP0DFMtDsp83JxPhPK?si=26aeb4be65da45eb
Instagram:
https://www.instagram.com/mrjoshuataylor/
LinkedIn:
https://www.linkedin.com/in/mrjtaylor/
Chapters
00:00 Soft Skills Matter
01:33 Meet Jacki Lutz
02:22 Finding Automotive
09:27 Leadership Changes Careers
10:48 Employee Content Works
17:59 Simple Social Guardrails
22:41 Better Parts E-Commerce
24:48 Marketing The Shop
26:22 AI Needs Humanity
28:23 Invest In Yourself