Episode 69

The formula for losing weight is not complicated. A caloric deficit, adequate protein, and consistent resistance training are the core ingredients, and anyone can find them with a quick Google or ChatGPT search. The fitness industry has no shortage of programs, coaches, and systems that will tell you exactly what to eat and exactly how to move.

Yet the obesity rate in America keeps climbing. Most people who lose the weight gain it back.

The formula is not the problem. What is underneath the formula is.

In this episode Adam gets into what the fitness industry is almost entirely missing. The emotional wound that sits underneath the weight. The reason most men turn to food is not hunger. It is pain. It is avoidance. It is a lifetime of using food to regulate emotions that never got addressed. Until you deal with that, every program, every plan, and every 75 Hard is a band-aid over something that needs real work.

He also gets personal. His rock bottom with food, the night the shame of what he had just done to himself hurt more than whatever he was trying to avoid, became the beginning of everything. He shares what he discovered working with men in his fitness program who could not even identify a healthy goal weight because they did not believe it was possible for them. Men who had so much emotional weight tied to their physical body that they could not even allow themselves to imagine what healthy looked like. He talks about the moment he broke down in a dressing room after losing a hundred pounds and finally fitting into regular clothes. He also gets into what preparing for his first physique competition has brought up in him that he thought he had already healed from.

This is not a fitness episode. It is an identity episode that happens to be about weight. If you have ever lost the weight and gained it back, you already know exactly what this episode is about.

The Burn Up Podcast is built for men who have lived something real or are living it right now. Every conversation pulls back the curtain on what it actually costs to build something, lose it, and come back stronger. No highlight reel. No performance. Just the truth.

Connect With Adam:

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Website: https://burnup.com

Substack: https://substack.com/@adamenugent