The guest called it possibly the worst ad he has seen since before COVID. We also break down an ad that sold out in 45 minutes on zero paid spend. This week is all about brand partnerships, the ones that make you love both brands, and the ones that make you question both.

HOSTED BY
Jonathan Rolley, CEO of Undivided and host of The Science of Advertising.
The show is produced with Undivided, an independent media agency.
LinkedIn: https://www.linkedin.com/in/jonathanrolley/

GUEST
Kristian Curcio, Corsa Group,

In this episode, we break down brand partnerships across our three segments. First, an Adtopsy on the e.l.f. Cosmetics and Liquid Death collab, a beauty brand and a canned water company that had no business working together, and somehow nailed it with pure organic reach. Then a Brand Wars nobody expected: Westfund vs mycar, two ads built on skin cancer and sun damage, and only one of them actually sells the brand. And finally, a GOAT from the vault, the 1992 Yellow Pages Goggomobile ad that Australians still quote more than 30 years later.

CHAPTERS
00:00 Intro
00:48 Adtopsy: e.l.f. Cosmetics x Liquid Death
18:00 Brand Wars: Westfund vs mycar
37:28 GOAT: Yellow Pages Goggomobile

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#advertising #marketing #brandpartnerships #liquiddeath #scienceofadvertising