No one thought you could have a festival in the desert! Did you know that Coachella, arguably America's most famous music festival, was not originally conceived as a glamorous cash-grab? We track its origins, including how the 90's yarlers Pearl Jam were instrumental in the festival's origins.

Links
Coachella Was Born from a Boycott by IG: pop__economy

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Recorded ourselves at Secret Spot DTLA

Cameron Ljungkull

Augustus Watkins

Cocaine Opera - Music PR | Artist & Label Services

Your super fans are on Instagram! A new report from music Luminate details how Instagram users are different from all other social media groups. Why do they buy more, spend more time with artists off-site, and engage with more music content? And how can you use that to connect your music to more people than ever before?

Links

• Instagram Impact Study by Luminate

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Recorded ourselves at Secret Spot DTLA

Cameron Ljungkull

Augustus Watkins

Cocaine Opera - Music PR | Artist & Label Services

What working musicians need to know about AI music. We share the unexpected acquisitions, under-the-radar features, latest lawsuits and even unexpected academic research behind the headlines. Subscribe for more AI music news without the hype.

Links

• Suno has acquired Songkick: What it means for Artists by Bruce Houghton for Hypebot
• Udio admits to scraping YouTube audio for AI training in answer to Sony Music lawsuit by Mandy Dalugdug for Music Business Worldwide
• YouTube creators hit by music copyright claims can now replace tracks with AI – at the touch of a button by Tim Ingham for Music Business Worldwide
• Listeners Engage Less Deeply with Music Labeled as AI – Even When It's Actually Human-Made, Academic Study Finds by Murray Stassen for Music Business Worldwide

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Recorded ourselves at Secret Spot DTLA

Cameron Ljungkull

Augustus Watkins

Cocaine Opera - Music PR | Artist & Label Services

Is the concert industry cooked? Lackluster sales are causing artists to cancel shows—and even entire tours! What's behind the trend, what does it say about the music industry, and what does the data REALLY say?

Links

• ‘Blue dot fever’: the real reason pop stars are cancelling tours by Keiran Southern for The Times
• What ‘blue dot fever’? Live Nation CFO says ‘There is absolutely no data that supports any issues’ with ticket sales. by Murray Stassen for Music Business Worldwide

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Recorded ourselves at Secret Spot DTLA

Cameron Ljungkull

Augustus Watkins

Cocaine Opera - Music PR | Artist & Label Services

Indie musicians NEED to do this! Your songs aren't just content — they're your catalog! How can you protect your catalog from bad deals, and use your assets to your maximum advantage? We break it down.

Links
8 Ways Independent Artists Can Protect Their Masters in 2026 by Buzz Music LA

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Recorded ourselves at Secret Spot DTLA

Cameron Ljungkull

Augustus Watkins

Cocaine Opera - Music PR | Artist & Label Services

Your content needs to go further! We've all been there: your music is great, but how do you get people to listen and care? That's where STRATEGY comes in. Whether you are a reluctant poster or a screentime junkie, you need a plan to turn your songs into evergreen content.
Links

• How To Turn One Release Into an Evergreen Content Strategy
  by Randi Zimmerman for Symphonic Blog

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Recorded ourselves at Secret Spot DTLA

Cameron Ljungkull

Augustus Watkins

Cocaine Opera - Music PR | Artist & Label Services

Inside the AI music scams targeting indie musicians! Why are indie musicians particularly vulnerable to AI scams? We learn from some of the most recent scams to and look at why AI impersonation scams are impacting more artists than ever before.

Links

• ‘This Is Not Me’: Inside the AI Scams Driving Musicians Crazy by Jon Blistein for Rolling Stone
• Curtiss King YouTube

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Recorded ourselves at Secret Spot DTLA

Cameron Ljungkull

Augustus Watkins

Cocaine Opera - Music PR | Artist & Label Services

London police break up a fake vinyl operation! Inside a recent bust in London where police seized over $350,000 worth of fake merchandise.

Links

• The Vinyl Comeback Has a Dark Side: London Police Shut Down Major Counterfeit Vinyl Operation—Over $350,000 in Dupe Discs Seized by Ashley King for Digital Music News

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Recorded ourselves at Secret Spot DTLA

Cameron Ljungkull

Augustus Watkins

Cocaine Opera - Music PR | Artist & Label Services