In this episode of The Wells of Insight, I’m pulling back the curtain on what it’s really like to work in this industry, moving past the glossy "Instagram version" of marketing to talk about the reality of the trenches. Drawing from over a decade in content and 6 years in professional marketing, I share the honest truth about those days spent on tedious tasks, like the time I lost a whole day to formatting Christmas email signatures and why it’s so vital to trust your gut and learn when to push back. I’m also debunking the "big leagues" myth surrounding B2C, explaining why your skills are far more transferable than industry snobs would have you believe, and why I’m ditching the "Excel for everything" trap in favour of visual tools like Canva and Kanban boards.

I’d love to hear your thoughts. Come find me on Instagram @amybeckinghamwells and let's keep the conversation going.

In this episode of the Wells of Insight podcast, I explore how to transition from "random acts of content" to a sustainable content system that fits your lifestyle. Amidst personal updates on my Pilates qualification journey and life with my puppy, Olive, I explain why a structured ecosystem is the only way to maintain authenticity and brand memory in an AI-saturated market. I break down the essential tools for success, including Notion for project management, Canva and CapCut for creation, and Buffer for scheduling, while sharing the specific workflow I use to stay consistent across Instagram and TikTok.

Tune in to learn how to stop "feeding the beast" and start building a library of evergreen assets that compound in value over time. If you enjoyed the show, please leave a review and connect with me on Instagram @amybeckinghamwells to continue the conversation.

In this episode of The Wells of Insight Podcast, I break down how to land a job in marketing.

I share practical advice based on real experience working across B2B and B2C marketing, including how to build relevant skills, gain experience, position yourself effectively, and approach applications with confidence. We talk CVs, transferable skills, content creation, personal branding, and what hiring managers actually look for.

This episode is designed for anyone looking to break into marketing, pivot careers, or take the next step in their marketing journey. Whether you’re just starting out or feeling stuck, this is a clear, honest guide to navigating the marketing job market.

Follow The Wells of Insight Podcast for conversations on marketing, content creation, productivity, and modern ways of working.

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If you enjoyed this episode, please follow, rate, and share the podcast; it helps more marketers and creators discover the show.