Tired of performing online while your business feels heavier by the month? We go straight at the quiet problem behind forced sales and content that rings hollow: borrowed identity. The coaching space rewards imitation in the short term, but the long-term cost is real—resentment, shaky revenue, and a life you’re not present for. Instead of louder tactics, we offer a path to congruence that your audience can actually feel.

We unpack why copied personas collapse under pressure and why “change the story” advice falls flat without facing the moment the story began. From the anvil on your chest at 10k, 20k, 50k months to the guilt that sneaks into family time, we trace the thread back to stored emotions and old meanings driving modern decisions. Then comes the pivot: becoming the most stable signal in your market. Using the grandfather clock metaphor, we show how brands naturally sync to the most grounded rhythm—and how you get there by peeling back layers, not stacking more hacks.

Expect practical guidance without fluff: how to notice the narratives that hijack sales calls, how to feel emotions fully so they stop running the show, and how clarity makes strategy simple again. When you stop borrowing your mentor’s vibe, you stop chasing validation and start defining success on your terms. Clients feel the shift and respond with trust, not hesitation. That’s natural, magnetic authenticity—the kind you can’t fake and don’t have to force.

If this resonates, share the episode with a coach who’s ready to drop the mask. Subscribe for more honest conversations, leave a review to help others find the show, and tell us the one story you’re ready to retire so your voice can finally be your own.

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We call out the trap smart coaches fall into: mistaking insight for change and using knowledge to avoid feeling. We share a four-step process to clear the charge in your body so pricing, content, and boundaries become easy and clean.

• the cost of intellectualizing emotions in business
• why naming a pattern isn’t releasing it
• how scarcity stories shape prices and boundaries
• a detailed client case study and shift
• the four-step write, read, slow, breathe method
• why affirmations and reframes fail without sensation
• outcomes of a clean nervous system for sales and content
• questions to surface the story you’re carrying

Go to Instagram, shoot me a DM, tell me what came up for you… If you want to actually move through it, let’s talk about working together… Links in the description, or just DM me the word story, and we’ll start the conversation

Get my content sales system that reliably makes $20k a month for coaches across all niches

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We trace the rise of online coaching from pre-2015 roots through the COVID surge to today’s crowded market, then show why stale, scripted content fails and how real authenticity creates demand. We share client stories, name the hidden costs of constant noise, and extend an invitation to build from resonance, not fear.

• origins from Navy and gym ownership to online coaching
• COVID-driven migration and early easy wins
• crowding of the market and end of borrowed voices
• moving buyers from unaware to ready with real marketing
• why performative authenticity repels and real presence attracts
• structure without the anvil: systems that serve, not smother
• subconscious sabotage, RAS, and the stories that cap growth
• client wins showing revenue and relief through alignment

Click the link in the description. If you're still here over 12 minutes in, click the link in the description. Let's have a talk. Let's see what awaits on the other side.

Get my content sales system that reliably makes $20k a month for coaches across all niches

Book a call w/ Chase

Join the Skool Community