You can be found by exactly the right people – and still be invisible to the systems now deciding who gets the room. Every senior leader's reputation now runs through two systems at once: the relationship-based trust that's carried careers for decades, and a second, data-based system – LinkedIn's algorithm and the AI tools sitting on top of it – that can't see a track record unless it's written down somewhere it can read.

This episode is for senior leaders and business owners whose LinkedIn profile undersells two decades of real expertise. Lynnaire Johnston introduces Perception, the second foundation of the Link•Ability Blueprint, and breaks down the five elements – headline, banner, About section, proof points, and consistency – that determine whether your profile builds credibility or quietly erodes it. Listeners get a five-minute exercise to measure their own perception gap, and a clear, practical starting point for closing it.

Links mentioned

• Thoughtload by Liane Davey – New York Times bestselling author and organisational scientist, referenced in this episode on the connection between visibility and outcomes. lianedavey.com/books/thoughtload

Link•Ability Blueprint — Lynnaire's strategic model for AI-aware LinkedIn visibility, covering the four foundations of Discovery, Perception, Connection, and Momentum.

Lynnaire on LinkedIn — Connect or follow her for regular AI visibility strategies and updates

Lynnaire's book — Link•Ability: 4 Powerful Strategies to Maximise Your LinkedIn Success

Take the next step
If you’re not sure which of the four Discovery signals your profile is currently sending — or where the gaps are — the Executive Strategic Visibility Review is designed to answer exactly that. It’s a one-off audit that reveals where your visibility stands right now. Find out more and book here.

In a world where AI can produce a book in an afternoon, you might think the business book has lost its edge. The opposite is true and this conversation explains exactly why.

Lynnaire Johnston is joined by two experienced book strategists: Jaqui Lane, who works with senior leaders to turn their expertise into books that do strategic work, and Gillian Whitney, who specialises in making books work as long-term visibility and marketing assets.

This episode is for the executive who has thought about writing a book but hasn't started and for the one who has already written one and is watching it sit quietly on a shelf. They discuss what actually holds accomplished leaders back, why most business books fail before they're written, what makes a book do real strategic work for a career, and why AI has made the case for a genuine, human-authored book stronger, not weaker.

If you're working on your professional visibility, this is the conversation that explains why a book might be the highest-leverage move you haven't made yet.

About Jaqui Lane

Jaqui Lane is a book strategist and publishing consultant based in Australia who works with senior leaders and executives to develop business books that do strategic work — from the first concept through to publication. She brings a rigorous, purpose-first approach to the writing process and works with clients across Australia and New Zealand.

Connect with Jaqui on LinkedIn at https://www.linkedin.com/in/jaquilane/

About Gillian Whitney

Gillian Whitney is an author visibility strategist and Toastmasters-trained communicator based in the United States who helps authors treat their books as long-term marketing assets. She specialises in building the visibility platforms and promotional strategies that ensure a book reaches the audience it was written for.

Connect with Gillian on LinkedIn at https://www.linkedin.com/in/gillianwhitney/

Link•Ability Blueprint — Lynnaire's strategic model for AI-aware LinkedIn visibility, covering the four foundations of Discovery, Perception, Connection, and Momentum.

Lynnaire on LinkedIn — Connect or follow her for regular AI visibility strategies and updates

Lynnaire's book — Link•Ability: 4 Powerful Strategies to Maximise Your LinkedIn Success

Take the next step
If you’re not sure which of the four Discovery signals your profile is currently sending — or where the gaps are — the Executive Strategic Visibility Review is designed to answer exactly that. It’s a one-off audit that reveals where your visibility stands right now. Find out more and book here.

A board chair is putting together a shortlist for a non-executive director role. She’s not calling a recruiter. She opens an AI tool and types in the expertise she’s looking for. Your name doesn’t come up. Not because you’re not qualified. Because the AI has never heard of you. In 2026, the first filter isn’t a recruiter’s memory — it’s an algorithm. And if your LinkedIn presence isn’t sending the right signals, you don’t exist to the systems making decisions about you.

In this episode Lynnaire Johnston unpacks why so many accomplished senior leaders are invisible to the AI tools now shaping professional opportunity and why posting more isn’t the fix.

This episode introduces the first foundation of the Link•Ability Blueprint: Discovery. Lynnaire explains how LinkedIn functions as both a search engine and a data source for AI systems, and what that means for whether your expertise gets found, cited, and recommended. She breaks down the four signals that determine your discoverability – semantic alignment, topic consistency, network interactions, and comment-led visibility – and shows why this is a structural problem, not a personality problem, and one any senior leader can fix.

Link•Ability Blueprint — Lynnaire's strategic model for AI-aware LinkedIn visibility, covering the four foundations of Discovery, Perception, Connection, and Momentum.

Lynnaire on LinkedIn — Connect or follow her for regular AI visibility strategies and updates

Lynnaire's book — Link•Ability: 4 Powerful Strategies to Maximise Your LinkedIn Success

Take the next step
If you’re not sure which of the four Discovery signals your profile is currently sending — or where the gaps are — the Executive Strategic Visibility Review is designed to answer exactly that. It’s a one-off audit that reveals where your visibility stands right now. Find out more and book here.