In the Episode 5 we are talking about the importance of diagnosing the company's lifecycle phase. We discuss the Build, Scale, Defend and Survive phases and how to correctly diagnose it. In fact about 80% of the companies are in multiple phases at the same time, so we talk about how to diagnose those and manage them appropriately. This is THE most important skill an executive must absolutely have, yet most inexperienced executives don't even know that these phases exist, because lifecycle phase thinking is not taught in the MBA program or written in books, it only comes with experience.

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