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The VICI Code: Purpose-Driven Profits

The VICI Code: Purpose-Driven Profits

著者： Joseph
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Welcome to The VICI Code — the podcast where small business owners stop pretending, start confessing, and finally get what it takes to win financially.

We talk real numbers. Real faith. Real stories of underdogs who got hit hard — by bad decisions, burnout, even bankruptcy — and chose to rise anyway.


I’m Joe Dunaway, founder of VICI Financial, and every week, I sit down with entrepreneurs who’ve walked through fire, fixed their finances, and found purpose in the process.

If you’ve ever felt like the only one who doesn’t “get it” when it comes to business money…
If your story feels too messy, too behind, or too far gone…

You belong here.

Because the comeback isn’t just possible — it’s coded into you.


This is The VICI Code.

Let’s crack it together.

© 2025 The VICI Code: Purpose-Driven Profits マネジメント・リーダーシップ リーダーシップ 個人ファイナンス 経済学
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  • Good Profit from Good People: Blending HR Strategy with Spiritual Purpose

    Good Profit from Good People: Blending HR Strategy with Spiritual Purpose
    2025/10/28

    In episode 10 of The VICI Code, Joe Dunaway interviews Lindsay Mastrogiovanni, founder and CEO of Conscious HR. With nearly 20 years in HR and leadership strategy, Lindsay shares how integrity and purpose drive sustainable success, blending practical HR solutions with heart-led business values.

    Tune in for an insightful conversation about blending HR strategy with spiritual purpose and fostering a positive business environment.


    TIMESTAMPS

    [00:02:32] Misfit turned founder journey.

    [00:07:09] Heart-led approach to HR.

    [00:09:27] Process vs. People in Business.

    [00:12:56] Making choices in business growth.

    [00:15:37] Struggling with authenticity at work.

    [00:20:55] Boutique service for small business.

    [00:23:34] Building a conscious HR agency.

    [00:28:59] Potential and personal growth.

    [00:30:53] Good profit from good people.

    [00:34:20] Success through failure.

    [00:38:12] Changing the perception of HR.

    [00:41:19] Ecosystem of small business support.

    [00:47:17] Better people, better business.

    [00:49:22] Gratitude practice for daily life.

    [00:53:37] Finding your whole self at work.


    QUOTES

    • "Leaning into the wants, the needs, the desires, the values of the individual leaders and owners of those businesses, and then attaching all of the need to use the state stuff, the local stuff, the federal stuff, like that was less important." -Lindsay Mastrogiovanni
    • "I could not wake up and go to work every day and like hide this giant part of who I was." -Lindsay Mastrogiovanni
    • "One, removing yourself from the weeds, and then two, opening yourself up to other things that you didn't even know existed." -Lindsay Mastrogiovanni


    SOCIAL MEDIA

    Joe Dunaway

    Instagram: https://www.instagram.com/thejoedunaway/

    LinkedIn: https://www.linkedin.com/in/joseph-dunaway


    Lindsay Mastrogiovanni

    LinkedIn: https://www.linkedin.com/in/lindsaymastro/


    WEBSITE


    VICI Finance: https://www.vicifinance.com/


    Lindsay Mastrogiovanni: https://www.lindsaymastro.com/

    Conscious HR: https://www.conscioushr.co/




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    56 分
  • Cybersecurity, Customer Focus, and the Purpose of Protection

    Cybersecurity, Customer Focus, and the Purpose of Protection
    2025/10/21

    In episode 9 of The VICI Code, Joe Dunaway interviews Brett Gallant, the owner and founder of Adaptive Office Solutions, as He shares his transformative journey, not only in business but also in his personal life, including a remarkable 100-pound weight loss.

    Tune in for an honest conversation that uncovers the challenges and victories of a purpose-driven entrepreneur.


    TIMESTAMPS

    [00:00:47] Cybersecurity solutions for businesses.

    [00:04:57] Cybersecurity risk health check.

    [00:10:36] Cybersecurity challenges in business.

    [00:15:21] The power of saying no.

    [00:19:33] Prioritizing personal well-being.

    [00:23:16] Personal health journey and goals.

    [00:27:04] Using AI securely and effectively.

    [00:31:33] Prioritizing yourself.


    QUOTES

    • "You can't help anybody if you can't help yourself." -Joe Dunaway
    • “I started keeping promises to myself and to my business, which was better for the business and for my team. So that was the biggest lesson. It's okay to say no.” -Brett Gallant


    SOCIAL MEDIA

    Joe Dunaway

    Instagram: https://www.instagram.com/thejoedunaway/

    LinkedIn: https://www.linkedin.com/in/joseph-dunaway


    Brett Gallant

    Instagram: https://www.instagram.com/brett_gallant/

    Facebook: https://www.facebook.com/brett.gallant.9

    LinkedIn: https://www.linkedin.com/in/brett-gallant-97805726/



    WEBSITE


    VICI Finance: https://www.vicifinance.com/


    Adaptive Office Solutions: https://www.adaptiveoffice.ca/
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    32 分
  • From Weight Room Dream To Purpose-Driven Community: The Evolution of Elite Personal Fitness

    From Weight Room Dream To Purpose-Driven Community: The Evolution of Elite Personal Fitness
    2025/10/14

    In episode 8 of The VICI Code, Joe Dunaway interviews John Mossotti, a personal trainer, nutrition coach, and the founder of Elite Personal Fitness. John shares his evolution from a skinny kid dreaming of a gym to a purpose-driven leader creating lasting change in the fitness community.

    Tune in for raw, honest conversations that decode the path to victory in both business and personal fitness.


    TIMESTAMPS

    [00:02:51] Early challenges in fitness journey.

    [00:04:10] Exercise Science Degree Journey.

    [00:06:58] Importance of experience over degrees.

    [00:11:14] Unique group fitness concept.

    [00:14:45] Blended fitness training model.

    [00:18:34] Program design and personalization.

    [00:20:58] Building trust one client at a time.

    [00:24:57] Building a strong community.

    [00:28:26] Culture fit in hiring.

    [00:30:41] Protecting company culture.

    [00:34:13] Mental blocks in fitness journey.

    [00:37:16] Personal group fitness model.


    QUOTES

    • "You have to keep persevering through that discomfort to really experience the fruits of your labor." -Joe Dunaway
    • "As long as you don't keep making the same mistakes and you don't quit, I think you're going to win in business." -John Mossotti
    • "When you try to rush a good thing, it never works." -Joe Dunaway


    SOCIAL MEDIA

    Joe Dunaway

    Instagram: https://www.instagram.com/thejoedunaway/

    LinkedIn: https://www.linkedin.com/in/joseph-dunaway


    John Mossotti

    Instagram: https://www.instagram.com/johnmossotti/?hl=en

    Facebook: https://www.facebook.com/epfnation/

    X: https://x.com/johnmossotti



    WEBSITE


    VICI Finance: https://www.vicifinance.com/
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    40 分
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