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Why are some e-commerce brands growing while others struggle to keep up? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down one of the biggest differences they're seeing between successful and struggling DTC brands: consistent product launches. They discuss why new products, seasonal colors, collaborations, and product updates can drive both organic engagement and paid advertising performance. Using examples from Lola Blankets, Vans, and their own experience growing e-commerce brands, they explain how to make product development part of your marketing strategy, test new ideas without overcommitting inventory, and give customers a reason to keep coming back. If your brand feels stuck, the next growth opportunity might not be another ad campaign—it might be your next product launch.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

Timestamps:
00:00 — Stop Protecting Your Ideas
05:05 — Why Some Brands Outperform
07:13 — The Product Launch Advantage
09:16 — Product Development Is Marketing
13:30 — How Lola Blankets Stays Relevant
16:13 — Testing Products That Actually Sell
19:42 — Turn Product Launches Into Content
22:56 — Why You Need to Start Now

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What if your emails are being delivered, but your customers never actually see them? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Liz Krupka, founder of Nomadd Marketing, to discuss why customer retention is getting harder and what DTC brands can do about it. They explore the shift toward text-based emails, how to improve deliverability, why segmentation and zero-party data matter, and how paid media and retention teams can work together. Plus, Liz breaks down RCS messaging, the next evolution of SMS marketing, and why brands should be paying attention before Black Friday. If you're trying to get more out of your email and SMS strategy, this episode is packed with practical insights.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

Timestamps
00:00 - Why Retention Is Harder
14:38 - Acquisition Meets Retention
23:01 - Your Email Strategy Is Outdated
25:18 - Fixing Email Deliverability
35:59 - The Future of SMS
43:02 - Building Sustainable Brand Growth

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Black Friday can drive huge revenue—but that doesn’t always mean huge profit. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down how ecommerce brands should approach October, Black Friday, and Cyber Monday without overcomplicating their strategy. They cover how to use cohort data to guide ad spend, why profit goals matter more than vanity revenue, how much discount customers actually expect, why simple offers usually win, and how urgency, inventory, email, SMS, and paid media should all work together. If you’re preparing your Black Friday strategy, this episode is a practical checklist for getting your offer, numbers, inventory, and marketing aligned before the rush.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

Timestamps
00:00 — Black Friday Starts Early
03:00 — Don’t Fear October
06:48 — Build the Offer First
11:14 — Keep Your Sale Simple
14:48 — What Discount Actually Works
21:11 — The Two-Sale Strategy