『The Undiscovered Metric Season 2 - Hosted by Adverity』のカバーアート

The Undiscovered Metric Season 2 - Hosted by Adverity

The Undiscovered Metric Season 2 - Hosted by Adverity

著者： Tom Rennell
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About The Undiscovered Metric:


The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.



Hosted on Acast. See acast.com/privacy for more information.

Tom Rennell マーケティング マーケティング・セールス 経済学
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  • The Undiscovered Metric S2 - Ep 2 - Creating Brand Momentum - Tamsin James, CMO at MSQ Partners

    The Undiscovered Metric S2 - Ep 2 - Creating Brand Momentum - Tamsin James, CMO at MSQ Partners
    2024/05/23
    In this episode of The Undiscovered Metric, we speak with Tamsin James, the new and first CMO at MSQ Partners, a next-gen group of creative, media, tech, and data agencies. In her 18 years in marketing and media, Tamsin has worked for some of the UK’s most respected creative and media agencies, including Maxus and Wavemaker.

    Hosted on Acast. See acast.com/privacy for more information.
    続きを読む 一部表示
    31 分
  • The Undiscovered Metric S2 - Episode one - Gen AI - Thomas Hirschmann, CEO CoreCortex

    The Undiscovered Metric S2 - Episode one - Gen AI - Thomas Hirschmann, CEO CoreCortex
    2024/04/08

    Join Thomas Hirschmann CEO CoreCortex, where he discusses whether Gen AI is worth the hype for marketers, why you can't take shortcuts to strategy, and why you must have strong data foundations to make sure that Gen AI truly works for your business.


    About The Undiscovered Metric:


    The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.


    Find out more at www.adverity.com/blog

    Hosted on Acast. See acast.com/privacy for more information.
    続きを読む 一部表示
    34 分
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