This time, Ed sits down with Aren Grimshaw, Global Integrated Marketing Leader at ZF Group, for an honest look at what it really takes to bring sales and marketing together.

Aren shares why finding balance between these teams is critical for business success, what being a strong leader truly looks like, and why it’s perfectly fine not to have all the answers. He also dives into the power of storytelling and how building the right culture can drive both brand and team growth.

If you’re leading a team or steering a brand, this episode is packed with straight-talking insights you’ll want to hear.

Software brands love to overcomplicate things — endless features, messy tools, and zero focus on the humans using them.

In this episode of UnEDited, Ed sits down with Lucy Whittington from Inspired Business Marketing marketing strategist, bestselling author, and founder of Brilliant Business Things, to talk about why so many software companies keep getting marketing wrong.

From deciding whether you’re the Ryanair or the BA of software, to cutting the tools that cause more chaos than clarity, Lucy shares what it really takes to build trust, get referrals, and create marketing that actually works.

Smart, honest, and full of no-fluff insights — this one’s for every marketer and founder who’s ready to make tech make sense again.

In this episode of UnEDited, Ed sits down with Matt Desmier - creative strategist, innovation consultant, and founder of Silicon Beach. Together, they explore why most businesses are getting positioning wrong, how culture fuels real innovation, and what it takes to build brands that create genuine value.

From his work with university spinouts to his bold approach to personal branding, Matt shares honest, thought-provoking insights that challenge the status quo. A must-watch for marketers, leaders, and innovators ready to think differently.