This week we're sitting down with Sara Douglas and Kristina Velkova, the co-founders of Vitaclean — the shower filter that's quietly fixing the thing nobody told us was a problem: our shower water.

If you've ever wondered why your skin breaks out, your hair feels brittle, or your scalp is dry no matter how many products you throw at it — this episode is going to make you look at your shower differently. We're getting into what's actually in the water coming out of your faucet (chlorine, minerals, and a few things you don't want to know about), why Texas hair is a real phenomenon, and what we both noticed when we started filtering our showers.

Sara and Kristina also walk us through how they built Vitaclean — two women, a real problem, and a category that's blowing up right now for a reason.

Here's what we get into:

• How Sara and Kristina met and what made them go from idea to actual business — the real version, not the LinkedIn version
• The personal hair and skin struggles that started this whole thing
• What's actually in your shower water (you're going to want to sit down)
• Why Texas water is wrecking Jill's hair and why Jenna's back acne might be a water issue, not a skincare issue
• Why the shower filter category is exploding right now — and whether water quality is genuinely getting worse
• How the 3-stage Vitaclean filter actually works (and why Vitamin C is the hero ingredient)
• What makes Vitaclean different from every other filter on the market
• The new Vitaclean Ultra — what it is, who it's for
• What you'll actually notice after you start using one (and how fast)
• Sara and Kristina's personal shower routines — products, ingredients, the stuff they swear by, and what they avoid
• Their favorite health hacks right now
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Shower filter mentioned in the episode:

• Vitaclean Ultra: Use code GUTTALK for 20% off the vitaclean starter kit

Where to find Vitaclean:

• Website: https://vitacleanhq.com/
• Instagram: @vitaclean
• Sara's IG: @sarakdouglas
• Kristina's IG: @kristinavelkova

Connect with us:

If your shower water is officially scaring you now, come tell us in the DMs — we want to hear what you noticed when you started filtering. Find us on Instagram @guttalkgirls.

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