What really sells whisky?

In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer talks with drinks-industry sales professional Rob O’Brien about what happens between creating a great whisky and actually convincing bars, retailers and consumers to buy it.

Drawing on experience with Clonakilty Distillery, Tullamore D.E.W. and some of the world's major drinks brands, Rob shares fascinating lessons from the commercial side of the industry.

You'll discover:

✓ Why getting behind the bar is only the beginning ✓ How relationships influence drinks sales ✓ Why bartenders can make or break a brand ✓ How tastings turn people into customers ✓ Why smaller distilleries need strong stories ✓ What makes consumers choose one whisky over another ✓ Lessons learned building Clonakilty's presence ✓ Why successful salespeople listen more than they talk

It's a fascinating look at the business behind the bottle — and why ultimately a great brand still needs people willing to recommend, taste and buy the liquid.

🔗 Connect with Rob O’Brien

🔗 LinkedIn: https://www.linkedin.com/in/robert-o-brien-377a757a/

🔗 Connect with Glen Palmer

🔗 LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

🌐 Whisky Wealth Mastery: https://whiskywealthmastery.com

📖 FREE Whisky Investment Guide: https://whiskywealthmastery.com/free

🥃 Complimentary 15-minute discovery call: https://app.onecal.io/b/glen-palmer/15-minute-discovery-call

🎙️ Whisky Wealth Warrior Podcast guest booking: https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast

#Whisky #IrishWhiskey #Clonakilty #WhiskyMarketing #WhiskyBusiness #DrinksIndustry #WhiskyPodcast #WhiskyWealthWarrior