In this live episode of Building Brand Advocacy, Verity sits down with Manuel Albuquerque, founder & CEO of Prime Tag, to unpack the AI revolution reshaping the creator economy from the inside out.

From the real pressures facing time-poor marketing teams to the problems AI is actually solving (and the myths it's not), Manuel brings the entrepreneur's perspective that brand builders need right now.

In this episode, we cover:

• Manuel’s journey to entrepreneurship in the influencer space

• The time poor pressures of marketing teams

• How AI is influencing the creator economy

• The problem that AI is solving for marketing teams

• Busting AI myths around the creator economy

If you're navigating influencer strategy in an AI-first world, this one is essential listening.

CHAPTERS

00:00 People And Data First

01:18 Creator Economy Boom

01:59 From Basketball To Tech Startup

04:08 The Influencer Stigma Debate

05:24 Current Status: Bad Data And No Time

06:38 AI Mindset Myth

09:02 Augmented Intelligence Not Artificial Intelligence

10:42 Myth Busting Rapid Fire

12:17 How AI Is Changing Business Models

15:29 Finding Effective Creator X Brand Matches

16:45 Brand Advocacy Advice

🔔 Subscribe to Building Brand Advocacy for weekly conversations with the people reshaping how brands grow.

CONNECT WITH MANUEL

LinkedIn: https://www.linkedin.com/in/manuelvicalbuquerque/

PrimeTag: https://www.primetag.com/

FOLLOW US

Verity: https://www.linkedin.com/in/verityhurd/

Subscribe: www.youtube.com/@buildingbrandadvocacy

Instagram: www.instagram.com/building_brand_advocacy
TikTok: www.tiktok.com/@building.brand.advocacy