“Culture trumps everything."

In this episode of The TrustBuilt podcast, host Alan Bennett sits down with Jason Robinson, co-founder of IntegraTech, to discuss his journey from corporate IT to entrepreneurship.

He opens up about the challenges of running a service-based business, the importance of trust and relationships, and how he’s building a company culture that aligns with his values.

📌 Resources & Links Mentioned:

Jason Robinson’s Company: IntegraTech

Book: The E-Myth Revisited by Michael E. Gerber

Learn more about Strength Assessments for Teams: Gallup StrengthsFinder

🔗 How to Connect with Jason:

Website: https://integritech.io/

LinkedIn: https://www.linkedin.com/in/robinsonjas/

The Secret to Better Teams, Higher Retention, and Real Growth? Core Values.

In this episode, we sit down with Roxanne Martino to discuss the power of hiring based on core values. Beyond technical skills, finding team members who align with your company’s mission and culture leads to stronger collaboration, better retention, and a thriving workplace.

Key Topics Covered:

✅ The importance of hiring for values alignment, not just skills

✅ How to craft interview questions that reveal a candidate’s core values

✅ The role of trust and communication in workplace culture

✅ Practical strategies for fostering a positive, high-performing team

✅ The long-term benefits of prioritizing culture in business growth

📌 Resources & Links Mentioned:

Gallup StrengthsFinder – Discover and develop your team’s strengths

The Pros of Positive Work Culture – Related blog post on how culture impacts the bottom line

Building a Team That Embodies Your Values – Nurture email on hiring beyond the resume

Thinking Outside the Financial Box: Three Ways to Measure Success – Free resource for redefining business success

if you're tired of cookie-cutter marketing and looking to reconnect with your ‘why’—this one's for you!

In this episode of the TrustBuilt Podcast, host Alan Bennett sits down with Cari Kaufman, founder of Storyteller Wordsmith, to unpack how storytelling, authenticity, and trust can transform a small business’s marketing strategy.

👇 CHAPTERS:

00:00 - Welcome & Introducing Cari Kaufman

00:12 - The Story Behind "Storyteller Wordsmith"

01:52 - What Is Copywriting (and Why It Matters)?

03:00 - What Most Business Owners Miss About Marketing

05:00 - Storytelling as Business Therapy

07:04 - Why Connection to Your 'Why' Changes Everything

10:22 - Helping Business Owners Overcome Fear

13:25 - Defining a Unique Marketing Message

16:00 - Building Custom Marketing Strategies

18:52 - Compassion, Connection & Competency in Business

21:00 - The Launch Phase: From Vision to Visibility

23:20 - Why Analytics + Storytelling = Smart Marketing

26:44 - Preventing Stagnation with Content Ecosystems

30:20 - Understanding Business Owner Personality Types

33:20 - Building Trust Across Styles (Visionaries vs. Analysts)

37:50 - When Cari Says "No" (and Why That Builds Trust)

41:40 - How Cari Defines a "Touchdown" Win

44:50 - Final Takeaway: Great Marketing Honors Your Story

✅ Connect with Cari Kaufman:

Website: https://storytellerwordsmith.com

LinkedIn: https://www.linkedin.com/in/carikaufman