The Trail Running Sea of Sameness | Nike ACG, Nostalgia, and the Cost of Optimization
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The Trail Running Sea of Sameness | Nike ACG, Nostalgia, and the Cost of Optimization
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Modern trail running shoes are better than they've ever been. So why do so many runners still find themselves drawn to older designs like the Nike ACG LDV?
Josh and Inky use one nostalgic shoe to explore a bigger question: what happens when an industry spends years optimizing toward the same answer? Somewhere between old Nike catalogs, modern trail shoes, and a sea of increasingly similar products, they uncover why certain designs still stop us in our tracks.
Shout out to Marty from Global Sales Guys who talks about the Sea of Sameness in outdoor retail.
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If you’re new to Borderlands, start here.
Resources / Links- The Mountain That Made ACG
- Inky's Article about theROCKER
Related Episodes
- Ultra Running isn't Just Running
- I Was Wrong About Kiprun
Presented by Kiprun.
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Borderlands explores trail running through culture, media, and the forces shaping it.
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