『The Touchpoint Where Customer Data Gets Dirty』のカバーアート

The Touchpoint Where Customer Data Gets Dirty

The Touchpoint Where Customer Data Gets Dirty

無料で聴く

ポッドキャストの詳細を見る
In this episode of Customer Journey with Fexingo, Lucas and Luna drill into a specific, often-overlooked touchpoint: the point where a customer updates their profile or preferences. Using the example of a B2B SaaS company, they reveal how a single form field change can cascade into dirty data across CRM, marketing automation, and analytics. They discuss why most journey maps assume clean data inputs, how a misaligned dropdown menu caused a 12 percent drop in email engagement for one real firm, and what a 'data hygiene audit' looks like in practice. Lucas shares a simple fix: adding a timestamp and version history to every profile field change. Luna pushes back with the cost of implementation, and they land on a pragmatic framework for balancing data accuracy with user experience. This episode is essential for marketers, product managers, and anyone who builds customer journeys on top of messy data. #CustomerJourney #DataHygiene #CRM #MarketingAutomation #ProfileUpdate #DataQuality #CustomerExperience #JourneyMapping #B2BSaaS #EmailEngagement #DataGovernance #MarketingAnalytics #UXDesign #DataDriven #CustomerDataPlatform #FexingoBusiness #BusinessPodcast #MarketingShow Keep every episode free: buymeacoffee.com/fexingo
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません