Episode 1: Pricing for Profit

In this premiere episode of The Thornton Edge, Tony Thornton tackles one of the biggest challenges facing fence contractors: pricing for profit instead of racing to the bottom.

Tony breaks down why being busy doesn’t always mean being profitable and challenges contractors to understand the true costs behind every job—including labor, overhead, equipment, marketing, insurance, and the expenses that are easy to overlook. He also discusses why constantly lowering your price to compete can hurt your company and why knowing your numbers allows you to make confident, strategic pricing decisions.

The Thornton Edge is about real-world fence industry experience, practical business advice, and helping contractors build stronger, more profitable companies.

If you’re ready to stop competing on price and start building a business based on value, Pricing for Profit is an episode you won’t want to miss.

Episode 1: Pricing for Profit

In the premiere episode of The Thornton Edge, Tony Thornton tackles one of the biggest challenges facing fence contractors: pricing for profit instead of racing to the bottom.

Tony breaks down why being busy doesn’t always mean being profitable and challenges contractors to understand the true costs behind every job—including labor, overhead, equipment, marketing, insurance, and the expenses that are easy to overlook. He also discusses why constantly lowering your price to compete can hurt your company and why knowing your numbers allows you to make confident, strategic pricing decisions.

The Thornton Edge is about real-world fence industry experience, practical business advice, and helping contractors build stronger, more profitable companies.

If you’re ready to stop competing on price and start building a business based on value, Pricing for Profit is an episode you won’t want to miss.