The Theater of Giving: How to Move Donors From Information to Emotion | Lucas Hunt
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Most nonprofits have a storytelling problem they don't know they have. They've been so close to the mission for so long they can't see what's actually moving about it anymore.
Lucas Hunt, president of Hunt Auctioneers, former literary agent, and one of the more thoughtful voices in the fundraising auctioneer world, joins Trevor to break down why the people running your organization are usually the worst people to tell its story, why donors should be treated as producers of the story rather than consumers of it, and how to build what he calls a "theater of giving" at your next event.
In this episode: the "curse of knowledge" that's flattening your mission moments, why the recipient of services is almost always a more powerful narrator than the executive director, how to create emotional proximity in a room full of distracted donors, and Lucas's closing reminder for anyone burned out on fundraising, get out of the way of the river of goodness that's already there.
Chapters:
00:00 Intro
00:37 Introduction to Lucas Hunt
06:55 Art of Story Telling in Fundraising
09:14 Impact of Information Overload on Storytelling
15:58 Creating Emotional Proximity at Events
17:57 Power of Storytelling
22:40 Producer vs. Consumer Mindset
27:23 Faith in Good Work
32:04 Power of Collective Action
Have a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-questions/
🔗 *CONNECT WITH US* 🔗
Book Lucas for an event: https://www.huntauctioneers.com
Connect with Lucas on LinkedIn: https://www.linkedin.com/in/lucas-hunt-6a6a768/
Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/
Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/
💙 *ABOUT HGA FUNDRAISING* 💙
This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.
To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/
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https://hgafundraising.com/nonprofit-coaching/