The Tech Who Runs the Marketing: Brandon Cerpa on Doing It All at Vandy's Heating and Air
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The Tech Who Runs the Marketing: Brandon Cerpa on Doing It All at Vandy's Heating and Air
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Guest: Brandon Cerpa, Vandy's Heating & Air
Guest Links:
Tiktok: https://www.tiktok.com/@brandondoeshvac
Youtube: https://www.youtube.com/@BrandonDoesHVAC
Facebook: https://www.facebook.com/brandon.fatcat.cerpa/
Brandon Cerpa runs diagnostics in the morning and manages Facebook ad campaigns at night. Before becoming a tech at Vandy's Heating and Air, he owned a marketing agency that served HVAC contractors — so when he says lead qualification, fast follow-up, and retargeting are the difference between wasted ad spend and closed deals, he's speaking from both sides of the transaction.
In this episode, Brandon shares the tactics behind a $300 campaign that closed a deal on day three, why turning off your ads is costing you more than you think, and what contractors should actually be holding their marketing agencies accountable to.
If you're running ads, hiring someone to run them, or trying to grow a small shop into something bigger — this one's worth your time.