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Your strategy is solid. Your offer is dialed in. But something inside your growing team is quietly fracturing, and if you can't name it, you can't fix it.

In this episode, I sit down with Jenni Catron, bestselling author, speaker, and culture strategist, and founder and CEO of the 4Sight Group, who has spent over 20 years helping leaders in corporate, nonprofit, and ministry environments build the one thing that determines whether everything else works: a real team culture system.

Jenni unpacks why the pressure of growth exposes every clarity gap your organization has, and why culture left to chance will always drift toward dysfunction. She shares her five-phase culture framework, the counterintuitive power of building a cross-functional culture team, and why the Gallup data is unambiguous: when your team culture system is healthy, every metric you care about goes the right direction.

If you've been putting culture on the back burner while you chase revenue, this episode is your course correction.

Books Mentioned

• The Four Dimensions of Extraordinary Leadership by Jenni Catron
• Culture Matters by Jenni Catron (USA Today Bestseller)
• Just Lead by Jenni Catron

Connect with Jenni and start with her free Culture Blind Spots Assessment at get4sight.com. It's right at the top of the page and will give you immediate clarity on where your culture may have gaps. You can also find her at @JenniCatron across all social platforms, and I highly recommend her podcast as well.

I want to invite you to check out the Committed Mastermind, a community I help lead along with world-class leaders like JC and Karen Hite, Vinnie Fisher, and Jonathan Mast, plus incredible mentors like Dr. Gary Chapman, author of The 5 Love Languages, and many others.

This is for entrepreneurs who want to build a thriving business without sacrificing their faith, their family, or their health.

Check out the Committed Mastermind at https://committedmastermind.com/

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Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!

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