If you’ve ever had a sale fall flat and immediately wondered what went wrong, this episode is for you. Heather breaks down the quiet reason launches often underperform (it’s usually not your offer), and walks through a pattern she’s seen again and again in her own data. You’ll hear why selling to the same audience over and over loses momentum, why new subscribers convert differently, and how relying too heavily on Facebook ads can quietly stall your growth. She also shares how layering lead sources like YouTube, podcasting, social media, and smart content repurposing can bring in consistent leads without burning you out. PLUS, Heather shares details about a January business planning workshop designed to help you map out a lead-generation strategy before your next launch. If you’re tired of pouring energy into sales that don’t deliver, this episode will help you pinpoint what’s missing and fix it before your next launch!

Interested in attending the business planning workshop?

→ Email Heather at hello@teacherbiz.com

Key Takeaways:

• (02:00) The pattern behind slow sales: not enough list growth
• (06:10) Why YouTube is Heather’s next growth focus
• (08:55) How to repurpose content without creating more work
• (10:10) Invitation to a January business planning workshop

Episodes Mentioned:

#123: How to Grow an Engaged Email List Using Facebook Ads

#124: Testing New Facebook Ads to Find What Really Converts

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

After mapping out what Heather thought would be a strong Black Friday strategy, the results came back and they were some of the lowest she’s ever seen. Instead of spiraling, she pivoted fast. She brought back her “12 Days of Sales” promo, led with her bestselling Alphabet Kit, and immediately saw stronger results, including her biggest revenue day in months. Inside this episode, Heather breaks down exactly what went wrong, why memberships are a tougher sell right now, how offer complexity silently kills conversions, and why one-time purchases are outperforming recurring offers this season. If your recent promotion didn’t go the way you hoped, this is the behind-the-scenes clarity you’ve been looking for. Listen to the full breakdown now!

Key Takeaways:

• (01:40) The original Black Friday plan and why she scheduled it early
• (03:00) How her tiered membership + multiple bonuses complicated the offer
• (07:30) Reviving her “12 Days of Sales” strategy
• (11:00) The mindset shift after a disappointing launch
• (15:00) Why the week after Christmas is an underrated selling window

Episodes Mentioned:

#27: How to Navigate December as an Online Business Owner

#126: How to Plan the Rest of 2025 and Finish the Year Strong

#127: A New Marketing Strategy Inspired by Olive & June

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Stefanie Hohl is the creator of ABC See, Hear, Do, an innovative phonics program that helps kids learn to read through movement and fun. As a literacy advocate, author, and educator, she has helped thousands of children develop a love for reading. Stefanie is passionate about making learning engaging, especially for active kids.

In this episode, Stefanie shares how her son’s struggle with learning to read inspired her to create a reading method that worked so well she knew other families needed it too. What began as one book has grown into a seven-book series, a line of supplemental materials, and a business that’s helped thousands of kids feel confident picking up a book for the first time. She also talks about imposter syndrome, the power of growing slowly, and how working with a business coach gave her the confidence she didn’t even know she was missing. Now she’s expanding her reach into teacher development, applying to conferences, and gearing up to use LinkedIn and video content to grow even more. If you’ve ever wondered whether your teacher skills could become a business, Stefanie’s story is proof that your ideas matter and that slow, steady growth can take you farther than you think!

Connect with Stefanie Hohl:

abcseeheardo.com

stefaniehohl.com

@abcseeheardo

@stefaniehohl

Key Takeaways:

• (02:20) How teaching her own child sparked a full business idea
• (04:30) Why movement-based learning works and the problems Stefanie set out to solve
• (06:15) Digital vs. physical products
• (09:30) How Instagram and social media helped her find her audience
• (11:00) Overcoming imposter syndrome and mindset struggles
• (15:55) Stefanie’s next big push: LinkedIn and speaking opportunities

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz