Imagine if you could ask someone anything you wanted about their finances. On What We Spend, people from across the country and across the financial spectrum are opening their wallets—and their lives—to tell you everything: what they make, what they want, and—for one week—what they spend.

Princess Diana graces Straight Incorporated with her presence at the invitation of the First Lady, Nancy Reagan. Their visit puts the program in the international spotlight. Enrollment numbers explode, but more teenagers to rehabilitate means more parents to indoctrinate. At Straight, adults take their cues from kids, no matter how vicious the mandate. Whether you call it rehabilitation or brainwashing, the program’s roots lead back to a powerful and unsettling origin.

Straight Incorporated sets its sites on the next prime market. The suburbs of Washington, D.C., with its population of wealthy and powerful parents who are also desperate and vulnerable to Straight’s propaganda. But one of the kids there comes up with a daring plan that threatens to upend Straight’s expanding empire.

As Straight Incorporated makes plans to expand across the country, the program’s founder recruits a powerful ally with connections to the White House. But in order to secure a presidential endorsement, Straight will have to answer one glaring question. Is the program brainwashing kids?

The Seed is heading down a dark and dangerous path, but nobody seems to realize it, except for the kids. As The Seed grows, so does the ego of its founder, Art Barker. The bigger the program gets, the more rumors start to spread about what is really happening behind closed doors. When people start asking questions they are alarmed by the answers.