Success sells, someone grows by 100,000 followers, has a £500k launch, sells out an event or builds a seven figure business and naturally, we want to know how they did it.

But what aren’t we seeing?

In this episode of The Subconscious Expert, I’m exploring the subconscious psychology behind success and the part of someone’s results that can’t be packaged neatly into a strategy, framework or five step method.

Because when somebody tells you what they did to become successful, you’re seeing the behaviour and the result. You’re not necessarily seeing the beliefs they grew up with, what was already normal to them, their relationship with money, visibility and risk, the experiences that shaped them, what they value or the filters through which they experience their business.

And all of that came with them when they executed the strategy they’re now teaching you.

We’re getting into why success itself creates authority, why somebody else’s results can make their advice feel more credible, and why two entrepreneurs can follow exactly the same strategy and have completely different experiences doing it.

The point of this episode is to look beyond the success itself, get more discerning about what those results actually tell you, and understand more about the human being behind the business strategy.

1. Why success is such powerful marketing and why we naturally pay attention to people who have created results we want
2. The part of someone’s success you can’t see from their revenue, followers, launches or sold out events
3. How subconscious beliefs, values, memories, experiences and filters influence the way somebody executes a business strategy
4. Why somebody’s upbringing and relationship with money, visibility, risk, failure and success can matter to the results they create
5. How two entrepreneurs can follow the same advice and have completely different internal experiences of doing it
6. Why successful people may not consciously recognise everything that contributed to their own success
7. The danger of assuming “this worked for me” automatically means “this will work for you”
8. Why being successful at something and being skilled at helping somebody else do it are different skill sets
9. How visible success can subconsciously create authority and influence who we choose to learn from
10. What to look for beyond somebody’s success when choosing a coach, mentor, programme or strategy
11. Why understanding what happens inside YOU when you implement a strategy can be more useful than continually searching for another one

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295. Behind the Scenes of NLP Masters

Welcome to The Subconscious Expert, the podcast where your subconscious becomes your one-way ticket to the mind blowing results you desire in your life and business!

I’m your host, Rebecca Haydon, The Subconscious Expert who went from being stuck in victim mode to a multi 6 figure business owner. Each week, I will be giving you the subconscious tools and techniques so you can become the woman who is living out her vision with a life and business that she is truly OBSESSED with.

I have said it before, and I will say it 100 times again: "Your business can't outgrow your mindset, and if you want to grow your business, it always starts with growing your subconscious." So let's dive into the subconscious breakthrough you so deeply deserve!

Do you feel like you have been following someone else's advice for so long that your business no longer feels like your own? I'm seeing this happen so often right now among women entrepreneurs, and it's time we talked about it!

You join someone's mastermind or coaching container because you want what they have. You learn their strategy, how they run their business, how they show up... and it works great. But somewhere along the way, you realise the version of you that created those results doesn't actually feel like you any more, and isn't aligned with your values. That's what I'm talking about today: the identity work behind building an aligned business, the difference between identity expansion vs imitating someone else's, and how to create your own version of success.

1. What's the difference between identity expansion and identity imitation?
2. How do you end up losing yourself when following someone else's version of success?
3. What happens when a strategy works but feels completely wrong?
4. How do your values shape the way you sell, lead, and show up in your business?
5. What does real identity work look like, and where did the identity you're building actually come from?

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2. Come say hi on Instagram | YouTube | Website

1. 296. Identity Work Explained: What Does It Actually Mean to Change Your Identity?
2. 297. 3 Clues That Will Immediately Expose The Identity You're Operating From | Identity Work

Identity work isn't about sitting down with a thousand journal prompts and a 17 step mindset routine (even though that's what the internet would make you believe). Identity work starts with observing your current identity: how you show up in your business, the language you use, the subconscious beliefs you hold about yourself.

So if you want to know how to change your identity, we start with something I call 'hidden clues'. It's what I listen for in every client conversation, in every message, and it's where your limiting beliefs give themselves away without you noticing.

1. What are throwaway sentences, and what do they tell me about you that you can't hear?
2. Once you notice your throwaway sentences, ask yourself these 3 identity work questions
3. Why does your brain keep collecting proof of the identity you're actively trying to change?
4. Does your future self feel like someone else ENTIRELY? Good, that's exactly what we're looking for!

1. Apply to work with me
2. Come say hi on Instagram | YouTube | Website

1. 296. Identity Work Explained: What Does It Actually Mean to Change Your Identity?
2. 132. Harnessing the Reticular Activating System to Turn Dreams into Reality