One of the most common patterns I hear from ambitious women is the "I know... but" cycle. I know I'm good at what I do, but... I know my clients get results, but... I know I'm capable of more, but I'm scared I won't be able to hold it all.

And what most women don't realise is that this is a very specific subconscious pattern and it has a very specific mechanism. In this episode, I pull it apart layer by layer so you can finally understand what is actually happening in your brain, why it keeps happening, and what it genuinely takes to shift it.

This is the episode for the woman who has done the mindset work, said the affirmations, journaled the thoughts and still finds herself at the same ceiling.

1. The "I know... but" pattern - why ambitious, high achieving women are arguing with their own potential every single day
2. Why the brain generates the "but" in the first place - the subconscious protection response and why it has nothing to do with your capability
3. How the word "but" actually works on your mind - what NLP teaches us about why the second half of the sentence always wins
4. The difference between a thought, a belief, and an identity and which level your "but" is actually running at
5. Why affirmations and surface level mindset work won't touch a pattern installed at belief or identity level
6. What actually shifts the pattern - hypnosis, NLP techniques, and identity installation explained
7. A practical weekly exercise to start catching the "but," understanding what it's protecting, and building the evidence that changes your default

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The Subconscious Membership

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Almost no one in the online business space is talking about NLP in marketing like this, and it is the reason your content lands beautifully for some people and slides straight past everyone else. I have been using neuro-linguistic programming in my marketing and how I sell since 2019, the day I first qualified as an NLP practitioner.

Most content gets written from a single representational system, usually your own, because you assume everyone sees the world the way you do. They do not, and the moment your words only speak one sensory language, you go invisible to most of your audience.

I'm going into the 4 representational systems, the predicates that reveal how your ideal client processes the world, and the NLP techniques that let one caption make 4 different people feel personally seen. Once you hear the patterns, you cannot unhear them.

1. What representational systems are and why almost no one applies NLP in marketing this way?
2. How to spot which representational system your ideal client runs?
3. Why writing from one representational system makes you invisible to most of your audience?
4. The NLP technique I use to weave all 4 systems into a single piece of content so everyone feels seen

1. Apply to work with me
2. The Subconscious Membership
3. Come say hi on Instagram | Facebook | YouTube

1. The Subconscious Institute
2. Find out your CEO profile with C.E.I Quiz

Detailed show notes: https://rebeccahaydon.com/podcast/why-your-content-reaches-only-a-fraction-of-your-audience-nlp-techniques-in-marketing

Personal stories are converting clients right now like nothing else and educational content is no longer trending. There's a specific subconscious reason why that is happening and I'm going to share it with you.

Today, I'm talking about subconscious marketing and showing you what's happening in your ideal client's subconscious mind when she reads your story versus the boring " 5 tips" carousel. Using storytelling in sales is doing something very specific in your ideal client's mind and it's the missing piece that makes her say yes to working with you. This is the conversation that will shift how you show up online.

1. Why personal brand content is converting right now
2. What AI has done to educational content and the one thing it can't replicate when you sell on social media
3. The gatekeeper in your ideal client's mind that decides if your message lands or get ignored
4. Why your story doesn't need to match your ideal client's for subconscious marketing to work
5. The visibility subconscious blocks that are keeping you hiding behind polished posts

1. Apply to work with me
2. The Subconscious Membership
3. Come say hi on Instagram | Facebook | YouTube

1. The Subconscious Institute

1. 100. Hitting 250K, Choosing a Break Up and Moving Back to the Other Side of the World

Detailed show notes: http://www.rebeccahaydon.com/podcast/personal-brand-content-is-taking-over-what-subconscious-marketing-has-to-do-with-it