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In this powerful and present conversation, Cat Ford-Coates sits down with Rachna Rattindev to explore the intersection of artistry, authority, and the quiet courage it takes to lead your brand from embodied truth. They unpack the creative evolution that happens when you stop performing for the algorithm and start building a category of one, from within.

This episode is a deep dive into aligned marketing, energetic leadership, and the nuances of showing up with clarity, calm, and conviction in a noisy world. If you’ve been craving real talk about creativity, visibility, and building an artful, profitable business on your terms - this one’s for you.

Follow Rachna on Instaram! @photographybyrachna

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You’re not undercharging because you don’t know your value. You’re undercharging because your message and sales process haven’t caught up with your evolution.

If you're creating content every day, testing price points, running ads, and still attracting hesitant buyers who need convincing, you're not dealing with a sales issue. You're facing a positioning leak.

In this episode, I reveal why so many talented, visionary photographers stay stuck in $3K to $5K months, even while producing premium work. It's not your audience. It's not the algorithm. It's the way you're showing up to sell.

You're still selling like a service provider, when you're meant to be leading like an artist.

You’ll learn:

• Why your current messaging is attracting attention but not alignment
• How your sales process may be signaling "I'm available" instead of "I'm the one"
• The internal shift required to stop negotiating your pricing
• What it really takes to build a business that holds your full value

Analogy: You're pouring water into a leaky bucket and calling it marketing.

If you're ready to recalibrate how you're seen, how you're priced, and how people buy from you...

DM me ‘STUDIO’ on Instagram @catfordcoates.
Let’s build a business that communicates your value before you speak.

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Send us a text

You’re not underpaid because you’re under-skilled. You’re underpaid because your messaging still reflects a version of your work that you’ve outgrown. In this episode, I reveal the real reason premium photographers feel stuck at $3K–$6K months, despite having evolved, elevated work.
If you're still trying to break through your next income level using recycled content prompts, pricing calculators, or marketing tactics designed for beginners… this is your wake-up call.
You don’t need more visibility hacks. You need your messaging to mirror the depth of your work, heart, and genius. Because when you start speaking at the level you create at, that’s when your pricing, your presence, and your positioning rise to meet you.

🔁 Analogy: “You’re trying to break through a glass ceiling with someone else’s ladder.”

DM me ‘STUDIO’ on Instagram @catfordcoates if you’re ready to stop selling like a photographer, and start earning like an artist.

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