Struggle Bus Ep 6 Dropped: Some guests talk about ecommerce like it’s a spreadsheet. Scott Lux talks about it like it’s a song. 🎶 On our latest episode, Scott (EVP Global Ecomm & Tech at Esprit) reminded me why I started this podcast in the first place: to capture the real human side of retail and technology. Not just the KPIs, not just the jargon, but the lived experiences that shape how we show up in this industry.

Scott grew up in Dallas, Texas, in his dad’s lighting store. Before “big box,” before Home Depot, before Amazon. Just a shop on the high street where half the business was B2C (families coming in to buy lamps for their homes) and the other half was B2B (homebuilders needing fixtures for projects).

Weekends for Scott meant sweeping floors, carrying boxes out to customer cars, and watching his dad build relationships one handshake at a time. When his dad splashed out on a half-page ad in the Dallas Morning News sports section, Scott remembers seeing the family business side by side with the Dallas Mavericks , a reminder that retail is as much about belonging in culture as it is about selling.

And right across the street? A record store called Sound Warehouse. That’s where Scott discovered punk, heavy metal, and the thrill of finding music that wasn’t on FM radio. His first CD was Led Zeppelin IV.

What did we learn from Scott?

💡 That retail relationships outlast any tech stack. His dad’s lessons about knowing customers, looking after staff, and building trust still apply, whether you’re running a lighting shop in Dallas or a global fashion brand.

💡 That slowing down beats rushing ahead. Scott sees “first-mover advantage” as overrated, whether it’s AI or ecommerce tools, moving fast without purpose is just asking for injury. Like running a marathon, you have to train, grind, and embrace the bad days.

💡 That technology should enable, not replace, thinking. His contrarian take on AI is simple: it’s not that he’s against it, but he’s against outsourcing our brains. Retail is complex, but we’re the ones making it overcomplicated by chasing shortcuts.

💡 That humility matters more than ego. He leads with transparency, curiosity, and ownership. In his words: “Not every day is going to be a winner. But you put the work in, and the reward is greater when you do struggle and get through it.”

This episode of The Struggle Bus is one you won’t want to miss. 🎧

[insert link]

Sponsored by:

Omnisend⁠ - The smartest, simplest and most cost productive way to run email marketing.⁠

Eurobase ⁠ - Ireland's best kept ecomm secret. Perfecting Global shipping for over 30 years. Making complex look simple. Stupid look good.⁠

Strike Digital⁠ When we need humans more than ever, Strike sit among the best people doing an amazing job every day. Strike are an international marketing and performance partner - talent as standard.

Hop on. 🚍

#TheStruggleBus #retail #ecommerce #leadership #technology #AI #storytelling