• The Strategy & Creative Podcast

  • 著者： Daniel Plume
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The Strategy & Creative Podcast

著者： Daniel Plume
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  • There are too many self-styled thought leaders touting tactical tips to titilate audiences from big brands with big budgets. There is not enough discussion with strategists and creative types at the brands that have to punch bigger than they are to break through. This is where the hard work happens. This is where the magic is. This show brings together strategic minds, content creators and savvy entrepreneurs to discuss how they brought ideas, campaigns and businesses to life when they were up against it. It’s a dive into the specifics behind successful content design and delivery, an exploration of strategic frameworks or smart research that unlocked growth potential, and discussions about the trials and tribulations of the intricacies of building a business. Guests will range from the creative industries, agencies and freelance community, solo-business owners, designers, strategists, storytellers and professors. It’s a chance to discuss great work, great thinking, and some of the shit that gets in the way. It’s about strategy. It’s about creativity. It’s about marketing. It’s about the pursuit of success.
    Copyright 2024 Daniel Plume
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  • Bret Lawrence on innovative marketing and the untapped potential of user-generated content

    Bret Lawrence on innovative marketing and the untapped potential of user-generated content
    2024/05/10

    In this intriguing episode, Bret discusses her copywriting and content marketing journey. Her story is an unusual one, as she went from freelancer to in-house leader. During the show, Bret discusses the innovative approaches she is deploying at Hopscotch, a platform designed to boost cash flow management for small businesses.

    Whether you're a budding entrepreneur, small business owner, or marketing enthusiast, there's a bunch of great tactical ideas and strategic thinking on show in this episode. From user-generated campaigns to crazy Product Hunt launches and understanding the customer - this is a great show.

    - Learn the effective social strategies that resulted in a top-three product of the day award on Product Hunt


    - Discover how to create a unique landing page that generates both traffic and customer sign-ups

    - Understand the challenges and solutions in targeting the right audience for a niche product, increasing search visibility and community engagement


    - Hear how Bret's inspired user-generated content campaign is engaging audiences and surfacing trends and long-term content initiatives


    Find out more about Hopscotch: gohopscotch.com


    Check out Bret's user-generated content campaign:

    https://gohopscotch.com/secretsofsuccess/

    https://www.tiktok.com/@secretsofsuccess_hop

    https://www.instagram.com/secretsofsuccess_hop


    And of course, follow and connect with Bret on LinkedIn:

    https://www.linkedin.com/in/bretamandalawrence/
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    46 分
  • Chris Bantock on building, scaling, selling, and evolving in the agency landscape

    Chris Bantock on building, scaling, selling, and evolving in the agency landscape
    2024/04/26

    Dive into the ins and outs of running a successful agency, growing an exceptional team, and managing a successful exit. In our first episode, we chat with Chris Bantock, a veteran in agency management and now a community leader for Agency Local - soon to be Agency Adventure.

    From his initial start at Hewlett Packard to the triumphant sale of his agency, Chris shares invaluable insights from his time supporting other businesses in their objectives.

    You can expect to find out :

    • What milestones and factors were involved in the sale of his marketing agency
    • Which campaign was Chris's favourite from his 11 years running an agency
    • How community has always shaped Chris's career and why its so important today
    • Why he is rebranding his current company and the new services on offer

    Whether you’re an aspiring creative, a seasoned agency owner, or just interested in the intersection of strategy and creativity, this episode is packed with actionable strategies and advice.

    Follow Chris on LinkedIn: https://www.linkedin.com/in/chrisbantock/

    Check out Agency Local: https://www.agencylocal.co.uk/
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    44 分

あらすじ・解説

There are too many self-styled thought leaders touting tactical tips to titilate audiences from big brands with big budgets. There is not enough discussion with strategists and creative types at the brands that have to punch bigger than they are to break through. This is where the hard work happens. This is where the magic is. This show brings together strategic minds, content creators and savvy entrepreneurs to discuss how they brought ideas, campaigns and businesses to life when they were up against it. It’s a dive into the specifics behind successful content design and delivery, an exploration of strategic frameworks or smart research that unlocked growth potential, and discussions about the trials and tribulations of the intricacies of building a business. Guests will range from the creative industries, agencies and freelance community, solo-business owners, designers, strategists, storytellers and professors. It’s a chance to discuss great work, great thinking, and some of the shit that gets in the way. It’s about strategy. It’s about creativity. It’s about marketing. It’s about the pursuit of success.
Copyright 2024 Daniel Plume
マネジメント マーケティング 経済学
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