The Strategy Behind the Scroll: Communicating with Purpose on LinkedIn
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The Strategy Behind the Scroll: Communicating with Purpose on LinkedIn
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LinkedIn has evolved far beyond just a place to post your resume and look for job openings. Today, it’s one of the most visible and influential communication channels a brand can use to build awareness and attract new business.
In this episode, I break down why a communication strategy is no longer optional, and what it takes to build one that drives results.
What You’ll Learn in This Episode:
1) How defining specific, strategic goals helps align social media efforts with broader business objectives, eliminating random posting and creating measurable impact.
2) The importance of understanding your target audience, so your communication feels personal and intentional.
3) How you can stand out in a digital environment by focusing on consistent authentic engagement. This is how you establish trust and strengthen long-term brand loyalty.
4) Understanding the metrics that matter: measuring your progress and growth online.
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For more information on using LinkedIn for business growth, go to: https://richperry.com/linkedin-for-business/
FREE on-demand webinar, "5 Strategies You Need to Grow Your Business on LinkedIn."
Watch it here:
https://richperry.com/5-strategies-you-need-to-grow-your-business-on-linkedin/