Send Rita a text with your thoughts!

Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

I don't know about you, but 2025 was a dumpster fire in so many ways.

It also had some incredible wins I didn't see coming.

I'm pulling back the curtain on everything from major health struggles and revenue misses to Summer Camp at Sea success and hitting that 1,000+ attendee goal for Prep for Wave Week.

You'll hear the unfiltered truth about what worked in my travel education business, what flopped hard, and why my word for 2026 is all about craving stability after this chaotic year.

If you're tired of the highlight reel BS and want honest insights on building a travel business through the messy stuff, grab your bevvie and let's chat.

Questions this episode answers:

• How do you handle major health challenges while running a travel business?
• What are the biggest lessons from running travel industry events in 2025?
• How early should you promote a group trip or travel event?
• Why is specificity important when marketing to travel clients?
• How can travel advisors use networking to grow their business?
• What makes Summer Camp at Sea different from other travel advisor events
• How do you recover from missing Black Friday sales goals?
• Why do face-to-camera reels matter for travel marketing in 2026?
• How do you know when it's time to rebrand your travel business?
• What are the signs you need professional branding for your business?
• How can AI tools help travel advisors with content marketing?

Enjoy (and take action)!

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Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

Join us for the Business Maintenance Webinar: https://programs.steeryourmarketing.com/products/offers/view/1190839

So I did something a little crazy in November...I challenged myself to write a blog post every single day.

Spoiler alert: I didn't hit my goal of 30 posts, but what I gained was way more valuable than just checking off a to-do list.

I'm sharing all the messy details about keyword research struggles, using AI to speed up my workflow, and why I had to give myself grace when life decided to life.

Plus, you'll get the real numbers on how blogging has already doubled my website traffic even with fewer posts than I planned.

Questions this episode answers:

• How long does it take to write a blog post using AI?
• What is keyword research and why does it take so long?
• How many blog posts do you need before your website gains traction?
• What tools are best for keyword research for bloggers?
• How do you use AI to write blog posts faster?
• What is the difference between main keywords and supplementary keywords
• How many times should you use your main keyword in a blog post?
• What happens when you blog every day for a month?
• What are long tail keywords and how do they help small bloggers?
• How can blogging help travel advisors grow their business?
• What is keyword competition and how does it affect blog rankings?
• How do you overcome blogging inconsistency?

Link to Nina Clapperton's Blogging and AI Resources: https://ritaventures--ninaclapperton.thrivecart.com/sheknowsseo/ (affiliate link)

I have purchased and used: 6 Months to 50K Sessions, SEO Spreadsheets, and Group Growth Accelerator.

I'm also part of Profitable Part Time Blogger (https://ritaventures--ninaclapperton.thrivecart.com/profitable-part-time-blogger/), which is currently in the She Knows Everything Bundle: https://ritaventures--ninaclapperton.thrivecart.com/she-knows-everything-bundle/

Join us for the Project Management Webinar: https://programs.steeryourmarketing.com/products/off

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

Want to know exactly what I'd be looking at if you hired me as your Chief Marketing Officer?

I'm walking you through my complete audit process, from reviewing your messaging and voice of customer research to evaluating your ROI and figuring out what's actually driving results in your travel business.

This isn't about throwing spaghetti at the wall or doing all the marketing things because someone in a Facebook group said so.

We're getting strategic, intentional, and making sure every marketing dollar and every hour you spend is actually moving the needle toward your 2026 goals.

Questions this episode answers:

• What does a Chief Marketing Officer do for a travel business?
• How do I conduct a marketing audit for my travel agency?
• What should I review first when evaluating my travel business marketing?
• What is a Voice of Customer audit and why does it matter for travel advisors?
• How do I evaluate which marketing channels are working for my travel business?
• What marketing metrics should travel advisors be tracking?
• How do I know if I'm spending money in the right places for marketing?
• How do I audit my website copy and messaging as a travel advisor?
• How often should I update my brand photos and marketing assets?
• What should I include in my marketing matrix as a travel advisor?
• How do I evaluate my marketing ROI in my travel business?
• Which marketing investments are worth it for travel agency owners?
• How do I know when to stop using a marketing strategy that isn't working?
• How do I identify my ideal client for better marketing results?
• Should travel advisors attend marketing conferences or industry events?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com