『Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners』のカバーアート

Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

著者： Rita M. Perez
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Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.

We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.

For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.

© 2026 Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Ep 258 The Real Reason You Feel Overwhelmed as a Travel Agency Owner

    Ep 258 The Real Reason You Feel Overwhelmed as a Travel Agency Owner
    2026/06/12
    Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Join us for the Summer Camp at Sea Open House: https://programs.steeryourmarketing.com/products/offers/view/1195596Use the Lead Generation Calculator: https://programs.steeryourmarketing.com/products/courses/view/1138259Overwhelm isn't your actual problem.Whether you're struggling to get enough clients or drowning under too many of the wrong ones, the root cause almost always comes back to not knowing your numbers, skipping the plan, and saying yes to everything. We're getting into the fear, the analysis paralysis, the over-educating without doing, and the boundaries you desperately need to set. If you're ready to snap out of it and into action, this is the pep talk you're needing.Questions this episode answers:Why do travel agency owners feel overwhelmed in their business? What is the real root cause of overwhelm for travel advisors? How do I know how many clients I need to grow my travel business? What should I do when I have too many clients but not enough income?How do I stop saying yes to everything in my travel business? What is a lead generation calculator and how does it help travel advisors?How do I set boundaries as a travel agency owner? Why is knowing your income goal important for travel business success? How do I stop overcomplicating my travel business and take action? What systems and workflows do travel agency owners need to reduce overwhelm?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website: https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622Email:rita@steeryourmarketing.com---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website: https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com
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    43 分
  • Ep 257 Pinterest Tips for Travel Agents and Inside the Women in Travel Summit

    Ep 257 Pinterest Tips for Travel Agents and Inside the Women in Travel Summit
    2026/06/05

    Send Rita a text with your thoughts!

    Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776

    Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

    Join us for the Summer Camp at Sea Open House: https://programs.steeryourmarketing.com/products/offers/view/1195596

    Register for WITS 2027: https://witsummit.com/annarbor


    I just got back from the Women in Travel Summit (WITS) in Chattanooga and I have SO much to share with you.

    From building an irreplaceable brand to owning your lane and stop trying to be better than everyone else, the takeaways from this event are ones you're gonna wanna scribble down.

    I am spilling all the notes I took straight from a Pinterest insider on trends, boards, Gen Z travel behavior, and why your pins need a good strategy behind them.

    If you have been sleeping on Pinterest as a marketing tool for your travel business, this one is going to wake you up, like it did for me.


    Questions this episode answers:

    • What is the Women in Travel Summit and is it worth attending?
    • How can travel advisors use Pinterest to get more clients?
    • What are the biggest Pinterest trends for travel in 2026?
    • How do travel advisors find their niche and stand out from the competition?
    • What content should travel advisors be creating to attract their ideal clients?
    • How far in advance should travel advisors be planning their Pinterest content?
    • Why is Gen Z an important audience for travel advisors on Pinterest?
    • What do retreat planners need to know before selling group travel experiences?
    • How can travel advisors use storytelling to market their business on social media?
    • What are the best Pinterest board strategies for travel advisors?


    Enjoy and take action!

    ---------------------------------------------------------------

    Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

    She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.


    Website: https://strategictravelentrepreneurpodcast.com/everything/

    Socials:
    LI: https://www.linkedin.com/in/ritaperez19/
    IG: http://www.instagram.com/takethehelmvbs
    FB: https://www.facebook.com/groups/529490048073622

    Email:
    rita@steeryourmarketing.com
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    41 分
  • Ep 256 How Many Cruises Do You Need to Sell to Make $50,000 as a Travel Agent

    Ep 256 How Many Cruises Do You Need to Sell to Make $50,000 as a Travel Agent
    2026/05/29

    Send Rita a text with your thoughts!

    Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776

    Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

    Take Host Agency Reviews' Travel Advisor Survey: https://har.news/survey2026

    Join Host Agency Review's Tech Week: https://hostagencyreviews.com/har-wired


    Ya'll loved the first version so much that you requested a cruise specific version, so here we are!

    I'm breaking down exactly how many cruises you need to sell at every price point to hit $50,000 as a travel agent, from a Royal Caribbean balcony in Alaska all the way up to a world cruise on Oceania.

    We're talking mass market, premium, luxury, and expedition cruises, as well as selling suites versus balconies, and how that changes how many bookings you actually need.

    I think these numbers are going to make you rethink where you're spending your time and who you're marketing to, so grab a pen and let's do some math together.


    Questions this episode answers:

    • How many cruises does a travel agent need to sell to make $50,000 a year?
    • How much commission do travel agents make selling cruises?
    • Is it more profitable to sell cruise suites or balcony cabins as a travel agent?
    • What is the difference in commission between mass market, premium, and luxury cruise lines?
    • How much do travel agents make selling world cruises?
    • Should travel agents charge fees on cruise bookings?
    • How many cruise bookings does a travel agent need per week to reach their income goal?
    • What cruise lines pay the most commission to travel agents?


    Enjoy and take action!

    ---------------------------------------------------------------

    Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

    She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.


    Website: https://strategictravelentrepreneurpodcast.com/everything/

    Socials:
    LI: https://www.linkedin.com/in/ritaperez19/
    IG: http://www.instagram.com/takethehelmvbs
    FB: https://www.facebook.com/groups/529490048073622

    Email:
    rita@steeryourmarketing.com
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    44 分
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