This episode is a bit of a wild card. My gues, Mike Forgie, is an SEO specialist using AI tools like Frase to write, and optimise websites for better listing on Google.

Mike showed me how to use a tool like Frase. Which on its own was already fascinating to me because I am not an SEO expert.

But we then went beyond that and ideated around using Frase, Google, and ChatGPT (or any other AI writing tool) to write LinkedIn posts that are more likely to resonate with our ideal readers.

Why? Because instead of relying on ChatGPT and our gut to pick topics, we use Google and Frase to write about topics that are relevant to our target persona.

Check it out and let me know what you think about the idea....

When trying to get AI to write quality posts we are often disappointed. The reason? The prompt was not good enough. But it's not only the prompt that matters, it's the priming that influences what the prompt can do.

Journalist Jordan Wilson has developed a highly detailed prompt that allows him to train an AI to write almost exactly like he would write.

He does this by being extremely specific about what the AI has to analyse, and feeding it excellent samples that are representative of the intended piece of content.

Ever wondered if AI-written posts could actually outperform human-written posts on LinkedIn? Audrey Chia not only believes it's possible, but she's cracked the code on how to do it.

Audrey runs a specialised marketing agency, Close with Copy, from Singapore.

In this episode, she reveals her process that seamlessly blends human strategy with AI execution.

It's not just about letting AI take the wheel; it's about guiding it with precision through expertly engineered prompts.

As a bonus, Audrey introduces her 'Role-Switching' technique, a dynamic layer that enriches this human-AI collaboration.

If you're still on the fence about AI's role in copywriting or eager to amplify your own strategic approach, this episode is your roadmap.

Tune in and discover how to unlock the full potential of human-AI collaboration in content creation.

Additionally, Audrey talks about:

• The importance of understanding your audience for effective ad conversion
• How to use AI for in-depth market research when resources are limited
• The concept of AI as a 'brainstorming partner' to unlock new perspectives
• Why copywriters are the best 'Prompt Engineers'
• The iterative process of refining AI-generated content for optimal results."

Feel free to tune in and get ahead of the curve in leveraging AI for your copywriting and marketing needs.