Sometimes in his writing career, Craig Reed lucked into finding great magazine stories. Other times, finding great stories depended on effort and a strategy to look in the right places. At StoryConnect 2025 Craig shared those story-searching strategies and what to do with a story when you find it.

Special: Live at StoryConnect 2025

East Mississippi Connect has been using digital advertising to surgically target communities and potential subscribers as its fiber optic service rolled out across its service territory. Julie Boles shares what’s worked and what lessons she’s learned along the way.

Special: Live at StoryConnect 2025

Art shows, lobby displays, social content and more—Theresa Phillips shares how Lassen MUD works with consumers to showcase their community on the magazine cover and in a much-coveted custom calendar each year!

Whether they're blasting off to space to explore planets or solving mysteries across departments, one Oregon utility hosts an exciting career adventure every spring. Utility Pioneer Sarah Johnson shares how Clatskanie PUD turns Take Your Kid to Work Day into a memorable adventure for employees’ families.

Are you ready to reimagine your annual meeting? In Montana, Flathead Electric’s team was challenged by the board to reach more members. Hear how incorporating an energy expo, interactive videos and staff experts adds value to your event.

How do you get consumers invested in focus groups? Rebrand them as influencers! Anna Politano shares how people are reacting to Oklahoma’s statewide Co-op Influencers Program.

David Naylor co-authored a book about Rayburn Electric Cooperative with a focus on how the cooperative realigned its core values to push for innovation throughout the organization.

The book is available on Amazon, https://a.co/d/dYuErZ0.

Debra Weller says stories can not only help you connect with your audience, but can also help them remember what you have to say. Weller, who will be speaking at Pioneer's StoryConnect 2025 in St. Augustine, Florida, also provides tips for overcoming nerves and delivering your message.