When you walk into a legislator’s office, will your story stick or slip away? In this episode, Inland Power & Light’s Andy Barth shares how utilities can move beyond numbers to craft stories lawmakers care about.

Notes: Filmed at NWPPA’s Northwest Innovations in Communications conference.

Getting lineworkers to relax and share stories isn’t easy—unless you’ve got a mic and a clever idea. In this episode, Mason PUD 3’s Asia Cline shares how her award-winning staff podcast, “Over the Line,” opens conversations, builds trust and keeps internal communications fresh.

Notes: Filmed at NWPPA's Northwest Innovations in Communications conference.

Casey French, marketing and PR director at CASSCOMM discusses how branding goes beyond a logo to include community engagement, co-branding, locally produced video and creative mascots, like their superhero, “Gigabolt.”

In her recently published book, “Personal Branding for Introverts,” Goldie Chan outlines how to remain true to yourself, while taking strategic steps to improve your network and reputation. Goldie previews the book and her session at StoryConnect 2026 in this episode.

Link to purchase the book: https://a.co/d/85WjjJa.

In what's become an annual tradition, hosts Megan McKoy-Noe and Andy Johns share the mics to discuss major takeaways from last week's Calix ConneXions conference. Ding!

HTC has consolidated its broadband speeds to two plans: 1 Gbps and 2 Gbps. How did it get there, and what are the advantages of simplifying its speed packages?

The Electric Cooperatives of Mississippi band together to go beyond Youth Tour with their Learn. Grow. Experience. initiative, including Cooperative University.

Notes: Filmed at CONNECT.

Data-driven marketer Tim Gilford shares which metrics and data points he’s watching in order to track progress and make strategic decisions.

Special Recording: Live at the NTCA Sales and Marketing Conference