The Story Behind Wine Girl: Building a Wine Bar Brand During COVID
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The Story Behind Wine Girl: Building a Wine Bar Brand During COVID
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What does it take to turn a passion for wine into a nationally recognized brand?
In this episode of Pitch & Tell, Robyn Patterson sits down with Amy and Trevor, the founders of Wine Girl, to discuss the journey from a small wine bar concept in Scottsdale to a rapidly growing brand with locations in Scottsdale, Napa, and San Diego.
The conversation covers:
How they discovered the Scottsdale location that launched Wine Girl
Opening a brand-new business during the COVID-19 shutdowns
Expanding into Napa and San Diego
The challenges of scaling a hospitality brand
Building a successful merchandise business alongside their wine bars
Their experience appearing on Shark Tank and how national media changed their business overnight
The role of PR, influencers, and social media in growing a modern brand
Lessons for entrepreneurs looking to break into hospitality, retail, or e-commerce
Amy and Trevor also share candid insights about finding locations, navigating city regulations, creating products customers love, and why staying visible is critical in today's business landscape.
Learn more about Wine Girl
🍷 Scottsdale
🍷 Napa Valley
🍷 San Diego