The Store Is the Brand: Retail Experience, Community, and AI with Rick Wittenbraker, Howler Brothers
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The Store Is the Brand: Retail Experience, Community, and AI with Rick Wittenbraker, Howler Brothers
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Howler Brothers VP of Business Development Rick Wittenbraker joins Host Lindsey Buxman on The Phygital Marketing Podcast - from one of their stores in Austin, TX - to talk retail experience, community, and AI.
You’ll hear:
→ Why the store is the brand
→ How Howler Brothers was born out of camaraderie & creativity
→ The proper way to embrace both your employees & AI
→ What to look for in your brand ambassadors
→ Why the retail experience has more to do with feel than metrics
🔗 Connect with Rick Wittenbraker & Howler Brothers:
https://howlerbros.com/
https://www.linkedin.com/company/howlerbros/
https://www.linkedin.com/in/wittrick/
🔗 Connect with Lindsey Buxman & Sotto:
https://www.withsotto.com/
https://www.linkedin.com/company/withsotto/
https://www.linkedin.com/in/lindseybuxman/