『The Stinger Report #1275 - Riding the XR Wave – Part 2』のカバーアート

The Stinger Report #1275 - Riding the XR Wave – Part 2

The Stinger Report #1275 - Riding the XR Wave – Part 2

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At AWE 2026, leading investors observed a strategic pivot in XR, with a renewed focus on Location-Based Entertainment (LBE) and enterprise applications amid sector volatility. Qualcomm’s dominance with XR2 Gen2 processors, alongside new headsets from Lynx, Samsung, and Canon, signals a shift toward more affordable, powerful XR systems. The event highlighted significant advancements in LBE content, including collaborations with Universal Studios and the recognition of LBE in Auggie Awards. The decline of consumer VR investment, notably Meta’s retreat, has accelerated industry interest in out-of-home XR experiences, positioning LBE as a promising growth frontier.

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