Bethany Babcock: A Journey from Outsider to Industry Leader

In this episode of the Spotlight, a Women Speak CRE podcast, your host Allison S. Weiss welcomes Bethany Babcock, an industry titan who has made significant strides in property management, leasing, and investment sales over the past 20 years.

The discussion covers Bethany's unconventional path into commercial real estate (CRE), her founding of Foresite Real Estate, her desire to leave CRE a better place than she found it, and how she manages to be innovative and authentic on social media.

Bethany shares her journey from starting out in CRE through divine intervention to spearheading successful industry programs like the CRE Launch Program.

This program has helped train and retain new talent across various universities and brokerage firms, cultivating a unique culture and earning accolades like the 'Best Place to Work for Small Businesses' by the San Antonio Business Journal. The episode also delves into the critical roles mentorship, values, and personal branding play in one's career, while highlighting Bethany’s impressive ability to balance her professional ambitions with personal life commitments.

Following in our friend Beth Azor’s footsteps, we encourage listeners to support the CRE Launch Program through scholarships, mentoring, or volunteering, emphasizing the importance of fostering the next generation of talent in CRE.

00:00 Introduction to the Spotlight Podcast

00:12 Meet Bethany Babcock: A Titan in Real Estate

03:55 Bethany's Journey: From Missionary Kid to Real Estate Professional

06:01 Accidental Beginnings: Bethany's First Job in Real Estate

07:41 Transitioning to Brokerage: Challenges and Triumphs

09:43 The Importance of Mentorship in Bethany's Career

11:24 Starting Foresite Real Estate: A Leap of Faith

13:06 Leveraging Values and Mentorship for Success

16:50 The CRE Launch Program: Bethany's Passion Project

18:12 Launching a Virtual Internship Program

18:49 The Evolution of the CRE Launch Program

20:19 Program Structure and Opportunities

22:52 Balancing Ambition and Family

24:47 Personal Branding and Social Media Strategies

27:19 The Importance of Resilience in Real Estate

31:27 Reflecting on Career and Future Goals

32:52 Final Thoughts and Takeaways

Social Media Details

LinkedIn/Instagram/YouTube: @WomenSpeakCRE

Website: https://www.womenspeakcre.com/

Host | Allison S. Weiss

LinkedIn: https://www.linkedin.com/in/allisonsweiss/

Instagram: @allisonsweiss

Website: https://www.crerecruiting.com/

Guest | Bethany Babcock

LinkedIn: https://www.linkedin.com/in/bethanybabcock/

Website: https://foresitecre.com/

X: https://x.com/bethanyjbabcock

CRE...

In this lively and wide-ranging episode of The Spotlight, host Allison S. Weiss chats with her good friend and powerhouse marketer, Mo Regalado. Mo is the founder of MoVo Media Marketing, a Spokane Valley-based agency specializing in social media strategy for commercial and residential real estate professionals. As a StoryBrand Certified Guide, Mo brings clarity, creativity, and humor to the process of helping clients show up authentically online.

Mo shares how a (self-described) disastrous interview with industry legend Beth Azor unexpectedly launched her into the commercial real estate world. From there, she built a business that centers client voice, neurodivergent strengths, and marketing with heart.

Together, Mo and Allison dive into the realities of entrepreneurship, the power of showing up as yourself on social, and how Mo’s “super ADHD” helps her tune into clients’ voices better than any algorithm could.

Whether you're building a brand, navigating male-dominated spaces, or trying to figure out what makes your voice stand out—this one’s for you.

From Bombed Interview to Breakthrough

• How a failed meeting with Beth Azor turned into a pivotal opportunity.

Building a Business from Scratch

• Mo shares lessons from launching Movo Media Marketing—mindset shifts, financial truths, and what she wishes she’d known earlier.

Authenticity Over Algorithms

• Why your real voice matters more than the latest trends—and how Mo uses mimicry and empathy to help clients sound like themselves.

Women Owning the Room

• Breaking through cultural conditioning, taking credit, and celebrating your own wins.The Messy Middle of Marketing Trends Mo’s take on AI, content originality, and giving proper credit in a copy-paste culture

Neurodivergence as Superpower

• How embracing her ADHD has helped Mo work smarter, not harder—and how it fuels creative strategy

“I can almost hear the way my clients speak in my head, and that’s how I create content that sounds exactly like them.”

“Social media isn’t your marketing plan—it’s a piece of it. You need a whole strategy.”

“If you’re not ready, I’m going to tell you you’re not ready—and give you a plan to get there.”

• 00:00 — Welcome & Intro
• 04:18 — Collaborating After a Failed Local Hire
• 08:52 — ADHD, Neurodiversity & Work
• 10:52 — The Dangers of Misused Pop Culture
• 14:25 — Client Budgets & Income Strategy
• 16:31 — Entrepreneurship: The Reality Check
• 19:12 — Unlearning Self-Diminishment
• 23:12 — Challenging Cultural Conditioning
• 28:38 — Authenticity > Professionalism
• 29:25 — What Connection Really Sounds Like
• 34:35 — Building a Social Strategy That Sticks
• 38:20 — AI in Marketing: The Good & The Caution
• 40:29 — Prompt Engineering Tips
• 44:23 — Giving Credit, Staying Original
• 46:54 — HypeFury, Repeated Tweets & Copycats
• 52:31 — Mo’s Take: Authenticity as Empowerment
• 53:41 — Closing Invitation: Join Women Speak CRE

Social Media Details

LinkedIn/Instagram/YouTube: @WomenSpeakCRE

Website: https://www.womenspeakcre.com/

Host | Allison S. Weiss

LinkedIn: https://www.linkedin.com/in/allisonsweiss/

Instagram:...

Journey to Transforming Leadership: A Conversation with Melina Cordero

In this episode of The Spotlight – A Women Speak CRE podcast, host Allison S. Weiss engages in a comprehensive conversation with Melina Cordero, a trailblazer in modern leadership development and the founder of P20 Leadership.

Melina shares her mission to transform the working world by developing better leaders to drive performance, innovation, and long-term success in organizations.

With over a decade of experience in commercial real estate, Melina discusses her accidental career progression, her transition from a senior role in a major firm to entrepreneurship, and her goal to make workplaces more inclusive and fair.

The conversation covers Melina's leadership development program, P 20 Leadership, aimed at equipping rising leaders with essential skills through research-based strategies and executive coaching.

She also reveals her upcoming project, Quit Camp, designed to aid individuals in transitioning gracefully from their current roles.

This episode delves into the importance of public speaking, sponsorship, authentic networking, and balancing personal well-being with professional growth.

00:00 Introduction to the Spotlight Podcast

00:15 Meet Melina Cordero: A Leadership Trailblazer

04:06 Melina's Career Journey in Commercial Real Estate

06:02 The Impact of the Pandemic and Personal Reflection

07:24 Founding P 20 Leadership: A New Beginning

13:10 The Role of Public Speaking in Career Growth

19:07 The Importance of Sponsorship in Career Advancement

25:44 Connecting Through Mentorship and Sponsorship

26:11 The Power of Helping Others

26:47 Women in Business and Entrepreneurship

28:34 The Importance of Authenticity

30:45 Networking and Building Relationships

34:30 Finding Your Community

40:54 Leadership Development in CRE

46:56 Final Thoughts and Takeaways

Social Media Details

LinkedIn/Instagram/YouTube: @WomenSpeakCRE

Website: https://www.womenspeakcre.com/

Host | Allison S. Weiss

LinkedIn: https://www.linkedin.com/in/allisonsweiss/

Instagram: @allisonsweiss

Website: https://www.crerecruiting.com/

Guest | Melina Cordero

LinkedIn: https://www.linkedin.com/in/melinacordero/

Website: https://www.melinacordero.com/