In this episode, I share the one regret I've had throughout my entire business journey over the last ten years.

Spoiler alert: it’s all about not documenting my process of growing businesses in real-time.

After a series of tough events in June 2024, including losing $20,000 in recurring revenue, I decided to hit pause, rethink everything, and start over.

Join me in this podcast as I take you on a journey to build an online business from scratch while documenting every step of the way.

I’m pulling back the curtain and sharing everything—yes, including financials—so you can apply these strategies in your own business.

In this episode, we’ll dive into the details of growing an online business to $20,000 months using the exact methods I teach in my course "Double Orders".

Plus, don't forget to grab my free guide, "The Secret Approach University Graduates Know About Marketing That Business Owners Don't," and learn how I’ve achieved massive results for my clients and businesses over the years.

Tune in and follow along for actionable insights and real-time lessons that can transform your business.

Links Mentioned:

• Free Guide: The Secret Approach University Graduates Know About Marketing That Business Owners Don’t: https://www.doubleorders.com/free-guide
• Subscribe to the newsletter for exclusive financial breakdowns and deep business insights: https://www.doubleorders.com/newsletter

Listen now and start building your path to $20,000 months (and beyond).

In this raw and reflective episode, Lucy shares a deeply personal story: the breakup with her business bestie.

After 12 months of processing, she opens up about the complexities of maintaining friendships in business, especially when both parties evolve, and the shared reality that once bonded them begins to unravel.

Lucy explores the highs and lows of having a biz bestie, a dynamic many business owners can relate to but rarely discuss publicly. From the isolation that entrepreneurship can bring, to the value of having someone who understands your journey, she unpacks the beauty and challenges of this unique relationship.

While she keeps the details respectful and anonymous, Lucy’s insights on transactional dynamics, personal growth, and the grief of losing such a relationship may resonate with anyone who’s navigated a similar path.

Whether you’re currently in a biz bestie relationship or reflecting on one that’s ended, this episode dives deep into the emotional and practical realities that come with it.

We'll be back to our regular programming soon, but until then? Check out www.doubleordersdecreasespend.com/.

In this episode, we dive deep into the one essential thing you need before starting any serious marketing efforts—your website.

Lucy Bloomfield shares insights from over a decade of experience running paid ads and optimizing eCommerce sites to maximize conversions.

She breaks down her tried-and-true 5-page website structure that has driven growth for countless businesses.

Lucy also shares details from her Online Business Makeover, a mini-course that walks you through the exact website strategy and structure that have helped countless businesses grow.

No need to guess—she’s even including a Canva template to get you started.

• Get the Online Business Makeover and the Canva template here: https://orders.doubleordersdecreasespend.com/makeover
• Interested in learning more about growing your business using performance marketing? Check out Double Orders: https://doubleordersdecreasespend.com/

If you're serious about growing your business and making your website work for you, this episode is packed with actionable insights.

Are you an entrepreneur who thrives on constant change but struggles with the need for stability and long-term planning? Do you find it hard to stick to a marketing strategy?

Join me, Lucy Bloomfield, on The Splash Effect as I dive into the complexities of managing a business with ADHD and Autism, and the challenges of balancing rapid changes with the need for consistency.

In this episode, you'll discover:

• The Evolution of My Business Approach: Learn how my unique way of constantly changing everything has impacted my clients and business, and why shifting from short-term to long-term planning is essential.
• The Impact of ADHD on Business: Understand the difficulties of managing a business with ADHD, from the need for dopamine hits to the challenges of consistent marketing.
• Marketing Consistency: Explore why sticking to a marketing plan for 12 months can yield better results, and the simple strategies I’m committing to for the next year.
• Personal Brand and Role Clarity: Find out how I’m navigating my role within the Elembi Group and the importance of positioning myself effectively for the success of my sub-companies.

Why Listen to This Episode?

• Relatable Experiences: If you’ve ever struggled with maintaining consistency in your business and marketing efforts due to ADHD, this episode will resonate with you.
• Practical Advice: Get actionable tips on creating and sticking to a marketing plan that aligns with your strengths and business goals.
• Long-Term Vision: Gain insights into the importance of shifting your focus from short-term gains to long-term success, and how to make that transition.
• Real-Life Examples: Hear about my personal journey, including the successes and failures that have shaped my approach to business and marketing.

Subscribe and follow The Splash Effect for more valuable insights on building a sustainable and fulfilling business.

Contact Me: cash@lucybloomfield.com.au

Work with me: www.justdoubleit.com

Learn from me: www.doubleordersdecreasespend.com

Are you an entrepreneur struggling with traditional business advice that doesn’t align with your unique mindset? Do you crave a balance between creativity and structure in your business?

Join me, Lucy Bloomfield, on The Splash Effect as I dive into my journey of building a successful group of companies, all centred around one piece of intellectual property.

In this episode, you'll discover:

• The Birth of a Marketing Machine: How to combine your career experience into the creation of an MVP of marketing software, and how it can change your approach to business, blending technology and creativity.
• The Realities of ADHD in Business: Understand why the 0 to $250k growth phase is exhilarating, but the $250k to $500k phase can feel stifling for those with ADHD.
• Patience and Long-Term Vision: Explore how shifting from short-term to long-term planning has impacted my business growth and personal mindset.
• Human Touch in Marketing: Find out why my initial MVP software fell short and the irreplaceable value of human creativity in marketing.
• Coping with Impatience: Hear about the challenges and strategies of managing impatience and frustration, especially in the context of ADHD and dopamine deficiency.

Why Listen to This Episode?

• Relatable Insights: If you’ve ever felt that traditional business models don’t fit your way of thinking, this episode will resonate with you.
• Practical Takeaways: Get actionable advice on how to align your business structure with your personal strengths and intellectual property.
• Real-Life Experiences: Gain valuable insights from my own journey, including successes, setbacks, and lessons learned along the way.
• Inspiration and Motivation: Discover how to maintain motivation and excitement in your business, even when traditional methods fall short.

Subscribe and follow The Splash Effect for more in-depth conversations on building a sustainable and fulfilling business.

Contact Me: cash@lucybloomfield.com.au

Work with me: www.justdoubleit.com

Learn from me: www.doubleordersdecreasespend.com

Are you an entrepreneur navigating the complexities of multiple business models? Have you ever felt like traditional business advice just doesn’t fit with how you think and operate? Join me on The Splash Effect as I reveal the strategic and structural changes that have transformed my companies over the past 12 months.

In this episode, you’ll learn:

• The unique business structure I developed while house sitting in Sydney in 2023, and how it brought clarity to my decade-long entrepreneurial journey.
• How to align multiple business models—courses, coaching, agency, consultancy, and software—around a central piece of intellectual property.
• Why traditional advice to "focus on one thing" doesn't always work, especially for those with Autism and ADHD.
• How a pokies machine analogy perfectly captures the efficiency and cash-generating potential of a well-structured business system.
• Real-life examples of how strategic structural decisions can double your revenue without additional marketing spend.

If you’re tired of the one-size-fits-all approach and want to discover how to build a business that aligns with your unique strengths and intellectual property, this episode is for you. I’ll share my personal experiences, challenges, and breakthroughs to help you rethink your business structure and achieve sustainable growth.

Why Listen to This Episode?

• Gain insights into a business structure that supports multiple models and long-term goals.
• Learn from my real-world experiences and costly mistakes to streamline your own journey.
• Discover how to visualize and implement a structure that resonates with your entrepreneurial spirit.
• Get a tactical takeaway that can help you make sense of your business vision and drive higher performance.

Tune in to The Splash Effect and let’s explore a new way of thinking about business growth together. Share your own business structure drawings with me—I’d love to see how our brains align or differ!

Contact Me: cash@lucybloomfield.com.au

Work with me: www.justdoubleit.com

Learn from me: www.doubleordersdecreasespend.com

In this episode, we dive into the heart of the entrepreneurial journey. If you've spent at least a decade in business, you'll know that the road is paved with many, many bricks and that there are many forks in the road and options to choose from (much like that Black Mirror episode!).

Sometimes, the culmination of all the things you've ever done come together beautifully. It's these moments in business that keep us going and truthfully, I have felt and seen the shifting tide of consumer spending in the last four month - not only my client's pain inside of Just Double It (www.justdoubleit.com), my service agency, but my student's inside of Double Orders, Decrease Spend (www.doubleordersdecreasespend.com) too.

From my early days in cyber-security at Security Innovation, to creating a successful skincare brand, to growing a coaching business that helped build million-dollar brands. I’ve made a lot of money selling my expertise to eCommerce businesses, but I’ve realized my process and success go beyond just one business model.

Maybe, if you're an entrepreneur with Autism and ADHD (AuDHD for the win!) this episode will shed some light on the challenging line we walk.

This episode isn’t just about eCommerce or launches; it’s about the journey, the ups and downs, and the valuable lessons learned along the way. If you’re looking to understand the real game of business and gain insights that can impact your own journey from a businesswoman who is walking alongside you, this is the episode for you.

When I work with ecommerce brands, I am usually fixing a big mess - one that has them in debt, not profitable and haemorrhaging cash.

That’s why my signature program Back In The Black is named the way it is - it’s all about cost-effective growth for savvy women in ecommerce who are profit focused.

Is that you? If so - this episode should help you pivot what you’re doing into the next level of prosperity.

Strap yourself in.

Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig

Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth

Want to come to my masterclass that covers my rinse-and-repeat approach to growing a successful product business? Go here: https://link.lucybloomfield.com.au/masterclass

Recommended softwares:

Click Up - https://link.lucybloomfield.com.au/clickup

Klaviyo - https://link.lucybloomfield.com.au/klaviyo