In this episode of The Holly Penney Show, Holly sits down with operations expert Aveline Elfar, founder and CEO of AE&Co, to unpack how wellness entrepreneurs can scale smarter using tech, systems, and automation.

From saving 10+ hours a week to building a business that doesn’t rely on constant firefighting, this conversation dives into why automation isn’t optional anymore and how the right systems can actually create a more personal, high-touch client experience.

If your business is growing but feels heavier instead of easier, this episode is for you.

What You’ll Learn:

• Why automation is a no-brainer for scaling in 2026 and beyond
• How automating your client journey can improve the client experience
• What founders should stop doing themselves immediately
  
  

FREE Bottleneck Quiz: https://bottleneckquiz.scoreapp.com/

Connect with Aveline Elfar:

www.avelineelfar.com

https://www.linkedin.com/in/aveline-elfar-479aa767/

https://www.instagram.com/avelineelfar.co/

https://www.facebook.com/AvelineElfar.Co

Resources:

Buy Back Your Time, Dan Martell: https://amzn.to/3Mu3R9M

Connect with Holly Penney:

• Follow on IG: https://www.instagram.com/holly_penney/
• The RISE Retreat: A 3-day immersive business retreat for women ready to step into six figures and beyond with clarity and confidence. https://www.eventbrite.ca/e/1972076183953?aff=oddtdtcreator