In this episode of The Simple and Smart SEO Show, Crystal Waddell welcomes Angela Skane from Network Solutions for a conversation about why SEO needs to move beyond rankings, impressions, and visibility.

Angela shares how her background in link building, viral content, and content strategy shaped the way she thinks about SEO today. Her big message? Impressions don’t pay the bills. SEO content has to do more than show up — it has to connect with real people and help them take action.

Crystal and Angela also dig into what TikTok can teach SEOs about psychology, audience targeting, emotional triggers, and conversion. From TikTok Shop affiliate content to AI-powered personalized search, Angela explains why the future of SEO belongs to marketers who understand both algorithms and human behavior.

If you’re a creative entrepreneur, Shopify seller, content marketer, or SEO professional trying to understand where search is headed, this conversation will help you rethink how you create content for the people behind the keywords.

In this episode, you’ll learn:

• Why SEO visibility is not the same as business results
• How TikTok reveals what makes people stop, click, share, and buy
• Why SEOs need to take more responsibility for conversion
• How personalized search and LLMs are changing content strategy
• Why writing to rank is not enough in the future of search
• How to speak more directly to your audience through your content

Resources mentioned:

Network Solutions: https://www.networksolutions.com
Podcast Hub: https://SimpleandSmartSEO.com/best-seo-podcast

Connect with Crystal:

Instagram

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Crystal sits down with SEO expert Aimee Jurenka to unpack what visibility really looks like in the age of AI search. As traditional funnels break down and LLM-driven discovery rises, Crystal shares a practical, no-fluff framework for staying competitive: Get Found. Earn Trust. Be Chosen.

They explore why foundational SEO still drives the majority of traffic, how AI bots interpret your content differently than search engines, and what small business owners can do—without massive budgets—to stay visible. From semantic content and structured HTML to brand signals and “grounding queries,” this conversation bridges the gap between classic SEO and emerging AI search strategies.

If you're wondering how to adapt your marketing in a world where AI summarizes the internet, this episode gives you a clear starting point.

🔑 Key Takeaways

• Foundational SEO Still Matters
  Traditional SEO (titles, meta descriptions, product feeds, crawlability) remains the backbone of traffic—even as AI evolves.
• AI Search Requires Semantic Clarity
  LLMs interpret content through meaning, not just keywords. Structuring content semantically is critical for visibility.
• Your Brand Is Now a Ranking Signal
  AI systems rely on “grounding queries”—external validation of your brand across the web.
• Publish What You Used to Hide
  Customer service info, pricing, and sales materials should now be public to feed AI understanding.
• Structured Content Is Back (H1–H3)
  Proper HTML hierarchy helps AI and bots understand your content organization.
• Visibility > Rankings
  Traditional KPIs like sessions and rankings are fading—AI-era success is about presence across ecosystems.

💡 Bonus Insight

Aimee suggests a powerful mindset shift:
Instead of asking “How do I rank?” → ask “How do I become the source AI chooses?”

Connect wit

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Is the old inbound marketing playbook officially broken? According to AI Visibility Strategist Aimee Jurenka, it’s time to "throw a funeral" for the traditional traffic metrics we’ve relied on for a decade.

In this episode, Crystal and Aimee dive into the "panic state" many marketers feel as AI search begins to "swallow" organic traffic. They move beyond the fear to provide a roadmap for entrepreneurs and SEOs who need to adapt to a world where visibility matters more than rankings.

In this episode, you’ll learn:

• The Inbound Funeral: Why traditional silos are failing and why we need to look at what actually converts rather than just what brings traffic.
• Visibility vs. Traffic: How to shift your mindset (and your C-suite’s expectations) from SEO rankings to AI search visibility.
• The "Search Everywhere" Strategy: Why e-commerce is moving to TikTok and how platforms like Reddit and Quora are becoming the new discovery engines.
• Proving Your Worth Without Data: How to use correlation, "grounding queries," and branded search metrics when traditional tracking goes dark.
• The Rise of the Specialist: Why the future of marketing belongs to the "AI Visibility Strategist" and niche specialists in Reddit or Citations.

Key Resources Mentioned:

• Google Analytics & Tracking Experts: Dana DiTomaso and Brie Anderson.
• Tools: Bing AI Reports, Google Search Console, and Agentic SEO strategies.

Top Quotes:

Are you ready to stop chasing sessions and start chasing visibility? Tune

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!