Today I welcome financial educator and profit strategist Jamie Trull.

We talk about the transformative power of understanding business finances, pricing strategies, and how SEO can drive real results.

From doubling prices overnight to lowering ad spend through smarter targeting, Jamie shares tangible strategies and inspirational insights.

Plus, a sneak peek into her brand new book, "Hidden Profit" designed to empower small business owners.

🔑 Key Takeaways:

• Pricing Can Be a Game Changer: Doubling your prices can lead to increased profit with fewer sales—and less burnout.
• Your Labor Counts: Entrepreneurs often forget to factor in their own time and effort when pricing products.
• The SEO Advantage: SEO isn’t just for visibility—it drives qualified traffic, reduces ad costs, and improves conversions.
• Digital Footprint Matters: A strong online presence across platforms improves trust with both users and AI search engines.
• Finances Are Foundational: Whether you're earning your first dollar or scaling toward 7 figures, understanding profit levers is essential.

💬 Memorable Quotes:

✅ Listener Action Items:

• Evaluate Your Pricing: Are you undervaluing your products or services? Consider testing a price increase.
• Audit Your Time: Compare your revenue per

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this powerful continuation of the conversation with Heather Physioc, we explore how AI is reshaping the SEO landscape and why human-centered strategy still matters.

Heather shares her framework for applying "Jobs to Be Done" thinking in SEO, especially for small businesses and creators.

From empathy maps to AI content sourcing, this episode is a must-listen for anyone navigating modern discoverability.

We also dive into how platforms like ChatGPT, Gemini, and Perplexity are sourcing content—and what it means for brands big and small.

🔑 Key Takeaways:

• Jobs to Be Done Is the SEO Framework You’re Missing: Learn how understanding your audience's "job" is the key to creating meaningful content.
• AI Is Changing the Web’s Economy: Heather argues that platforms like Google and ChatGPT are “stealing content” without offering equivalent value back.
• Empathy Mapping for Better Content: Mapping customer emotions, actions, and pain points can guide your SEO strategy more effectively than keywords alone.
• AI Search Results Are Not Created Equal: Different LLMs (ChatGPT, Gemini, Perplexity) source and synthesize information very differently.
• Discoverability Is the New SEO: Heather introduces a broader lens for search—beyond rankings and into audience engagement and real-world results.

💬 Memorable Quotes:

• “Discoverability all day, every day. It is encompassing of all of those things.”
• “AI can synthesize information, but it can’t synthesize a room full of humans creatively brainstorming.”
• “Clicks and eyeballs might not be the transaction of the future.”

🎯 Listener Action Items:

1. Map the Jobs to Be Done: Think beyond demographics—what problem is your customer trying to solve?
2. Create an Empathy Map: Define what your audience is thinking, feeling, and searching for.
3. Diversify Your AI Testing: Try different platforms (ChatGPT, Gemini, Perplexity) to see how they interpret your niche.

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy.

Heather shares her insights on why Google isn't the only search engine that matters, how AI is reshaping the search journey, and why content needs to serve users at every stage—from discovery to post-purchase.

From structured data to customer retention via social media, this episode is packed with practical takeaways for marketers, SEOs, and business owners.

Key Takeaways:

• SEO Isn’t Just About Google Anymore: Platforms like TikTok, Pinterest, Reddit, and in-platform AI search tools are becoming vital in the discoverability ecosystem.
• AI Should Enhance, Not Replace Creativity: Use AI to eliminate repetitive tasks and streamline workflows—not to substitute authentic human communication.
• Brand Experience Matters Across the Entire Journey: From awareness to post-purchase content, every touchpoint contributes to discoverability and trust.
• Structured Data Is Critical for E-commerce SEO: Schema and well-organized product feeds prepare brands for AI-powered commerce search.
• Jobs to Be Done Framework is More Relevant Than Ever: SEO should be rooted in solving real user problems, especially in the age of contextual, compound queries.

Episode Highlights:

• "Google is not the only platform out there where people are engaging in search activities." – Heather Physioc
• "Jobs to be done isn't just a theory—it's a way to make your brand truly useful across all channels."

Listener Action Items:

1. Reevaluate Your SEO Strategy Beyond Google: Identify where your audience is searching and tailor your content accordingly.
2. Use AI Thoughtfully: Let AI handle grunt work so you can focus on creativity and strategy.
3. Audit Your Customer Journey Touchpoints: Create or improve content that supports awareness, comparison, and retention.
4. Implement Structured Data Markup: Prioritize schema to support AI discoverability in commerce platforms.
5. Map Jobs to Be Done: Understand the real problems your

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!