The Simple Paid Ads System That Gets Gym Owners More Leads
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The Simple Paid Ads System That Gets Gym Owners More Leads
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Paid ads have changed. Here’s what gym owners need to know to make them work in 2026.
In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper close out Marketing May with the paid ads funnel.
You build this funnel last because it’s the one that amplifies everything else.
John explains why the old ads playbook is dead—Meta’s Andromeda update changed how ads are targeted and delivered—and what that means for gym owners.
Chris and John share why gym owners need to know how to run their own ads and understand their ad math, rather than just outsource to an ad agency.
They walk through exactly how to create an effective ad campaign and even deliver two clear action steps to help you get started: one for gym owners who have never run an ad, and one for gym owners who are already running them and want better results.
This is episode 4 of 4 in the Marketing May series. If you missed the previous funnels, check them out via the links below.
Links
The Referral Funnel
The Social Funnel
The Content Funnel
Gym Owners United
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0:00 - Intro
1:31 - Media buying is dead
5:56 - The 5-1-30 post
10:10 - How to generate content ideas
15:40 - Campaign structure & tracking
18:28 - Your action steps