How does SiGMA run 8 events in a year?

We got curious about their marketing machine and the leader running the show so we caught with Lauranne Urban, the CMO at ‪@sigmaworld.official‬ to figure out the SiGMA marketing machine.

As they get closer to their second Americas summit of the year, this time in Mexico, here’s a throwback to the ‪@sigma.world.brasil‬ podcast.

In the episode 63, Lauranne Urban shares part of their secret marketing recipe for generating attention for 8 global summits every year and, more importantly, the talented team that makes it all happen.

We talk about:

• Why B2B marketers shouldn’t rely only on LinkedIn
  

• The marketing strategy behind SiGMA’s global events
  

• Building a world-class creative team
  

• Creating a brand that stays top of mind
  

• The people and processes behind SiGMA’s growth
  

“In B2B, one of the biggest mistakes marketers make is assuming professionals are only on LinkedIn.

Good marketing follows you into your personal life. It shows up naturally, multiple times a day, without you even realising it. You might see a brand five times across different platforms, and by the sixth time, everything connects.”

Building a global brand takes more than great ideas. It requires a world-class team, clear processes, constant innovation, and people who are passionate about pushing the boundaries of marketing and creativity.