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The Shift Sessions

The Shift Sessions

著者： The Shift Sessions
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 A limited-edition podcast series exploring how emerging roles and capabilities are reimagining marketing for new hires. マーケティング マーケティング・セールス 経済学
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  • 10: The Shift Sessions: Creator Portfolio Producers

    10: The Shift Sessions: Creator Portfolio Producers
    2023/02/13
    How can brands get creator partnerships right? 

    In this episode, we examine the increasing importance of ‘Creator Portfolio Producers’, whose role is to help brands find the right creators to work with, co-create successfully, and build long-term partnerships. 

    Key Discussion Points
    • How to tap into creators’ audiences.  
    • How to measure the success of creator partnerships. 
    • How CPMs use existing third-party companies and technology to create portfolios of influencers/creators.  
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    36 分
  • 9: The Shift Sessions: Cleaning up with Clean Rooms

    9: The Shift Sessions: Cleaning up with Clean Rooms
    2023/02/06
    In this week's Media Weekly, another Shift Sessions special, we're joined by Indranil Datta, Head of Technology Services at Annalect EMEA, to discuss how to get started with first-party data management, explore how Data Clean Rooms are helping advertisers collect and analyse data from third parties safely, and outline how to build innovative and future-facing data partnerships.

    Listen as we discuss;
    • How to stay customer-obsessed in a world where customers are obsessed about not being tracked.
    • How Clean Rooms work and why they are important (and why you shouldn’t worry about GDPR).
    • How to own your data, and how to create innovative and future-facing data partnerships.
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    58 分
  • 8: The Shift Sessions: Evolving Ecommerce Strategies

    8: The Shift Sessions: Evolving Ecommerce Strategies
    2023/01/27
    How can marketers evolve their ecommerce strategies to maxmise their sales opportunities? Find out in the latest episode of #TheShiftSessions, PHD’s podcast for future-facing marketers.

    In this episode, we chat with Frank Kochenash, CEO of Transact, Omnicom Group’s connected-commerce consulting and eRetail execution service, to understand the latest commerce opportunities and learn how to best integrate eCommerce into overarching marketing and sales activities.

    Listen as we discuss;
    • How shopping behaviours are changing
    • How to build a successful eCommerce Business Plan
    • Best Practice eCommerce Activation examples
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    25 分

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