We have Josh Hansen, co-founder of Rolling Insights, joining the pod today. We discuss how their team has created the API highway for real-time sports data. We talk about Rolling Insights’ journey from startup to data provider, their COVID-era acquisition, and their focus on supporting smaller fantasy apps and research tools.

We dive into the practical use cases — from fantasy projections and betting research to niche sports like darts and emerging women’s leagues — and highlight developer-friendly features such as AI skills, integration help, Discord community, and a free 30-day trial.

We have, Steve Schmidt, founder of First Touch Fuel joining the pod. We discuss the origins of the First Touch Formula, and Steve's college soccer experience inspired a zero‑sugar electrolyte system made for soccer players. We breakdown the formula and how it stacks up to the current market, practical benefits for pre/in/post training and fourth‑quarter performance, and how he’s building partnerships with players and clubs.

We discuss product rollout, free samples and a PRESEASON discount for players, and dont miss on hearing about the upcoming flavors, and where to find First Touch Fuel online.

This episode flips the usual Q&A as the Sterling Mack answers mid-year questions about LeBron James’s free agency, the brand and business implications of his next stop, and whether the 2020 bubble title carries an asterisk.

We also dive into Jaylen Brown’s trade, athlete-owned media and ventures, and how sports technology—from fan data to real estate—is reshaping player value, sponsorships, and the future of sports startups.