Today we explore the transformative power of personal brand for business, with a special focus on executive women of color. The inspiring Morgan Chavis, a Detroit native and Hampton University alumna, who courageously transitioned from a corporate career to entrepreneurship shares her remarkable journey of founding Lusso Salon, Lusso Suites, and the nonprofit Lusso Gives.

The discussion highlights the importance of authenticity, storytelling, and personal connections in creating a compelling brand. Morgan’s story unveils how personal challenges and relationships can shape a flourishing brand, providing invaluable insights for those navigating the complexities of black woman burnout. Tune in to discover the hidden secrets behind building a successful personal brand for business.

GUEST BIO:

Morgan Chavis is a proud native of Detroit, a wife, mother, and HBCU alumna of Hampton University. Post Morgan’s Business Management studies she budded in her corporate career with a humble beginning at Target and climbed the corporate ladder at Amazon in Staffing Management and Diversity, Equity and Inclusion Program Management.

Though Morgan’s formal studies landed her in a corporate arena, her passion from childhood has been hair artistry and cosmetology. She obtained her cosmetology license alongside her business studies while at Hampton University and started a business, Lusso Salon, in 2019.

After two years in business, Morgan exited Corporate America to embrace full-time entrepreneurship. This transition incepted her second business, Lusso Suites and a non-profit organization Lusso Gives. The Lusso Brand has continued to grow as Morgan is now a 1 on 1 business coach specializing in startup, growth and people leadership strategies for service based businesses. She’s made her mark as a business coach through motivational speaking, her podcast, “SeriouslyCEO” and her book “Leap Off the Ladder”.

LINKS:

• Visit Morgan’s website: www.thelussobrand.com
• Follow Morgan on Instagram: https://www.instagram.com/lussoceo/
• Follow Morgan on LinkedIn: https://www.linkedin.com/in/lussoceo/
• Learn more about Empowered Presence: www.myempoweredpresence.com
• Book a call with Melanie: www.resume-evolution.com/letschat

TIMESTAMPS:

Introduction to the Podcast (00:00:10)
Introducing Morgan Chavis (00:00:49)
Morgan's Background (00:01:36)
The Importance of Personal Branding (00:03:57)
Real-Life Experiences in Coaching (00:05:06)
Challenges Faced During the Pandemic (00:07:14)
Networking and Building Trust (00:08:25)
Vision and Long-Term Goals (00:10:26)
The CEO as the Brand (00:11:23)
Analyzing Competitors for Business Growth (00:12:29)
Overcoming Saturation in the Market (00:13:33)
Human Connection in Branding (00:14:34)
Building Brand Trust through Authenticity (00:17:07)
Building a Personal Brand (00:18:56)
The Importance of Authenticity (00:19:34)
Networking Disappointments (00:20:19)
Desired Brand Perception (00:21:11)
Authenticity in Communication (00:22:12)
Finding Balance in Professionalism (00:23:52)
Customer Feedback and Authenticity (00:26:35)
Infusing Flaws into Branding (00:29:10)
Managing Patience in Business (00:30:17)
The Meaning Behind Lusso (00:33:21)
Transitioning to Business Coaching (00:34:44)
Transitioning to Entrepreneurship (00:38:13)
Embracing Your Gifts (00:39:25)
Lessons in Patience (00:41:27)
Connecting with Morgan (00:42:30)
Leap Off the Ladder Book (00:43:31)
Impactful Conversations (00:45:01)
Empowered Presence Program (00:46:18)
Unique Voices (00:48:45)
Authentic Personal Branding (00:49:20)
Invest in Yourself (00:50:11)