She didn't set out to become an influencer. She didn't set out to write a book. She didn't set out to be on GMA, PBS NewsHour, Bloomberg, or BuzzFeed. She just started showing up online and talking about something nobody else was talking about — and then a national formula shortage hit, and suddenly everyone needed exactly what she'd been building for two years.In this episode of Unknown to Known, Jamie Maglietta sits down with Mallory Thomas Whitmore — The Formula Mom, author of Bottle Service (Simon & Schuster), and a published romance novelist — to talk about how she went from a special education career to becoming one of the most recognized voices in the infant feeding space, how a kindergarten Mother's Day worksheet changed her life, and what it really takes to get a traditional publisher to bet on you.In this conversation, you'll learn:-Why you need to be showing up before you need the press not after How Mallory's niche platform made her the go-to expert when a national crisis hit- What publishers and literary agents are really looking for when they evaluate you- The real differences between traditional, hybrid, and self-publishing and how to pick the right one- Why vulnerability online is the most underrated business strategy- - How to build an audience that actually helps you land a book deal- What a Simon & Schuster deal actually means for your PR and bookability- Why authenticity matters more in the age of AI than it ever has before- Whether you want to write a book, build a platform, or just figure out how to show up online as the expert you already are — Mallory's story is the blueprint.🎙️ Guest: Mallory Thomas Whitmore 📚 Author of Bottle Service (Simon & Schuster) & Double Standard📸 Instagram: @theformulamom 🌐 Non-fiction: BottleserviceBook.com 🌐 Fiction: MalloryThomas.comConnect with Jamie: Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready Equipment: https://shorturl.at/Ca5tgSubstack:Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamreadyMain Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready