AI won’t replace your voice — but it can help you discover it.

In the 2nd WTF ChatGPT episode, Chad Trease and Lacey Moores break down one of the simplest yet most powerful AI prompts you’ll ever use — the Brand Voice DNA exercise. This single ChatGPT prompt acts like a $100K brand strategist, helping you define, refine, and repeat your authentic brand voice across every message, email, post, and client interaction.

You’ll learn:

• How to uncover your true brand voice (in under 30 minutes)
• The exact ChatGPT prompt that guides you, one question at a time
• Why consistency in tone is the secret ingredient behind audience trust and brand growth
• How to train your team to communicate in one unified, on-brand voice

Whether you’re a realtor, lender, or entrepreneur trying to build a consistent online presence — this episode will give you the clarity (and the free AI tool) to finally sound like you everywhere you show up.

🎧 Listen now and get the exact Brand Voice DNA prompt in the show notes or comments.

Ever feel like you’re sprinting in ten directions and somehow standing still? We dig into why high performers get trapped in endless tactics and how a single, deliberate focus can flip chaos into clean momentum. Through two real coaching stories—a planned move to Florida weighed down by scattered prospecting, and a top producer stacking deep initiatives while asking for “two more things”—we unpack the invisible cost of divided attention and the power of alignment.

We talk about the difference between working in your business and working on your business, and why overwhelm often pushes us back into comfortable busywork instead of strategic action. You’ll hear how a simple question reframed a relocation plan, turning guilt into clarity and scattered effort into a targeted roadmap. You’ll also learn how cutting initiatives, not adding them, compresses learning cycles and reveals what actually drives results. This is where monomaniacal focus becomes more than a buzzword—it becomes your compass and your filter for every new request, tactic, and “shiny object.”

If you’re ready to lighten your load and go faster, we’ll show you how to define your one thing, set boundaries that protect it, and enlist honest accountability that doesn’t just echo your preferences. Expect practical tools, clear language, and zero fluff: choose a 90-day outcome, pick the highest-leverage motion, pause the rest, and measure the lift. Keep the main thing the main thing, say not now without guilt, and watch compounding finally work in your favor. If this resonated, subscribe, share the episode with a friend who’s overwhelmed by options, and leave a quick review to help others find the show.

Ever wondered if your everyday work conversations could become viral content? Lacey Moores just experienced exactly that when she doubled her Instagram followers overnight through a video that garnered over 400,000 likes—and the most surprising part? She's not even a social media enthusiast.

The journey began with a practical problem: a client's grandfather wanted to gift money for a home purchase but was concerned about tax implications. Lacey turned to ChatGPT with a simple prompt asking it to "act as a CPA advisor and mortgage loan officer" to confirm gift tax regulations. The AI provided a clear explanation about the difference between the $18,000 annual gift limit and the $13 million lifetime exemption. After successfully resolving the grandfather's concerns, Lacey took two additional steps that made all the difference: she showed her processor how to use ChatGPT for similar questions, empowering her team member, and then created a quick video explaining the concept.

This story illustrates a powerful content creation strategy that anyone can implement. Rather than obsessing over algorithms or trending topics, focus on sharing your genuine expertise about questions you answer repeatedly in your work. By leveraging AI tools to articulate complex concepts clearly and building a library of "evergreen" content, you're not only providing real value to your audience but also creating resources that continue working for you long-term. The content that connects most deeply isn't always what you expect—it's the authentic sharing of knowledge that people genuinely need.

What conversations are you having daily that could become your next piece of valuable content? Stop overthinking it, start recording, and you might be surprised by what resonates with your audience.