The 4th quarter is here — and how you show up now can set the tone for your success next year. In this powerful Season 2 kickoff of The Seasoned Entrepreneur Podcast, host Vanessa Collins shares how to finish the year strong by focusing on three essential areas: your Black Friday offer, your content strategy, and your business backend.

Vanessa explains how to create or repurpose an irresistible offer that brings a cash infusion into your business before the year ends, why consistent and intentional content is the key to staying visible and building trust, and how streamlining your systems and automations can save you stress while setting you up for sustainable growth. Whether you’re a coach, author, or entrepreneur over 50, this episode will inspire you to stop waiting for the perfect time and start creating momentum right where you are.

Listen now and then visit TheSeasonedEntrepreneur.com/19 for show notes and resources. You can also connect with Vanessa on Substack at TheSeasonedEntrepreneur.com/substack to continue the conversation and get weekly insights to help you grow your business with focus, faith, and digital mastery.

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Struggling to write your book? You're not alone—and it's not about time or talent. In this episode, I break down the real reasons most people never finish their book and share the mindset shifts you need to finally get it done. We’ll tackle self-doubt, procrastination, and time management head-on—and I’ll show you how to turn your book into a $10K+ business asset through workshops, courses, coaching, and more. Whether you're starting from scratch or stuck in the messy middle, this episode will give you the clarity, motivation, and strategy to move forward with confidence.

✨ Ready to stop dreaming and start doing? Join the 16-week Black Friday Challenge, starting August 11: TheBlackFridayChallenge.com

🎧 Show notes: TheSeasonedEntrepreneur.com/18

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Statistically, most people who dream of writing a book never finish it—and it’s not because of time, skill, or knowledge. In this powerful episode, Vanessa Collins uncovers the real reasons aspiring authors stay stuck and reveals the mindset shifts that separate the dreamers from the doers. If you've been sitting on a story, message, or expertise that the world needs, this episode will give you the clarity, encouragement, and practical next steps to finally make it happen. Plus, learn how to join her upcoming 2-day Be A Bestseller workshop designed to jumpstart your author journey.

Register at https://beabestseller.com

💬 Connect with Vanessa: Instagram @vancollins1
🔗 Show Notes: TheSeasonedEntrepreneur.com/17

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In this episode, I unveil my complete Monetized Author Framework—an actionable system for turning your book into a thriving business. Whether you’re an aspiring author or already published with disappointing sales, this episode breaks down why most books don’t generate real income—and how to change that. I’ll walk you through the 5 key pillars of building a business around your expertise, from developing the right mindset to creating products, automated funnels, and powerful partnerships. Plus, I’m inviting you to join the Founder's Cohort of my brand-new Monetized Author Accelerator, launching July 2nd, 2025. If you're ready to move beyond royalties and finally monetize your message, this episode is for you.

Learn more and apply at TheMonetizedAuthor.com.

💬 Connect with Vanessa: Instagram @vancollins1
🔗 Show Notes: TheSeasonedEntrepreneur.com/16

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Sometimes life demands our full attention, and that's okay. In this heartfelt episode of The Seasoned Entrepreneur, Vanessa opens up about taking an unexpected month-long break from the podcast after losing her 95-year-old mother. She shares why giving yourself grace during life's challenges isn't a sign of entrepreneurial weakness—it's a sign of wisdom.

In this episode, you'll discover:

• Why the "always-on" entrepreneur mentality is harmful and unrealistic
• How to create a "life happens" protocol for your business
• The importance of communicating transparently with your audience during difficult times
• How to redefine productivity during crisis and personal challenges
• Why your humanity is an asset, not a liability, in your entrepreneurial journey

If you've ever felt guilty about putting your business on pause for family, health, or personal matters, this episode is for you. Vanessa reminds us that seasons of rest are not seasons of failure, and that building a business that honors your humanity is the truest form of success.

Listen now and give yourself permission to be beautifully, imperfectly human. 🎧

💬 Connect with Vanessa: Instagram @vancollins1
🔗 Show Notes: TheSeasonedEntrepreneur.com/15

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In this episode of The Seasoned Entrepreneur, I share practical social media strategies specifically for authors. Learn which platforms actually deserve your attention, how to optimize your Amazon Author Central page, and simple engagement techniques that won't consume your writing time.

Discover how to build meaningful connections with readers on platforms like Goodreads, Instagram, and Pinterest without feeling overwhelmed or inauthentic.

Whether you've published one book or many, these actionable tips will help you build your author platform where it matters most—where your readers already gather!

📌 Show notes and links: TheSeasonedEntrepreneur.com./14

🎯 Book a discovery call: TalkWithVan.com

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Most self-published books never sell more than a few hundred copies—but what if your book could generate thousands, even tens of thousands of dollars beyond royalties? In this eye-opening episode, I share how one book generated nearly $80,000—not from sales, but from the ecosystem I built around it. I’ll reveal the 3 biggest struggles authors face, the mindset shift that changed everything for me, and the framework that helped me turn my book into a business. Plus, find out how you can join my upcoming Monetized Author webinar and start transforming your book into a revenue-generating machine.

📌 Show notes and links: TheSeasonedEntrepreneur.com./13

🎯 Book a discovery call: TalkWithVan.com

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In this follow-up to last week’s episode, we dive deeper into how you can strategically monetize your message during the second quarter of the year.

You’ll discover five Q2-specific revenue opportunities—like mid-year reset programs, summer prep offers, and fast-action implementation sprints—that align with your audience’s seasonal mindset. I also walk you through a simple 21-day launch plan that eliminates the overwhelm and gets your offers out quickly and effectively.

Plus, we’ll explore the tech tools that can streamline your sales process—from all-in-one platforms like Digital Mastery CRM to content-boosting AI tools and essential tracking systems.

If you're a coach, consultant, or course creator looking to make Q2 your most profitable yet—without reinventing the wheel—this episode is for you.

📌 Show notes and links: TheSeasonedEntrepreneur.com/12

🎯 Book a discovery call: TalkWithVan.com

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