Discover how to turn seasonal trends into year-round marketing success in this episode, The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing.

Michael Shaug, CEO and founder of Premier Online Marketing, shares expert insights on how automotive and multifamily housing brands can optimize their paid search and digital advertising during peak seasons like the holidays. From budget allocation and bid management to creative planning and first-party data, this episode explores how to stay competitive when costs rise and search volume spikes.

Listeners will learn how to:

• Build seasonal PPC campaigns that align with buyer intent
• Avoid costly mistakes during high-demand periods
• Use data-driven insights to lower cost per lead and boost ROI
• Balance short-term promotions with long-term brand growth

If you’re an auto dealer, multifamily marketer, or anyone managing digital campaigns through seasonal highs and lows, this episode delivers practical, actionable strategies to help you get the most out of your marketing budget.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

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